Viagra Boys have been awarded Album of The Year 2025 by Rough Trade shops.
The independent retail chain is known for kicking off list season, and their roundup of the year's must-have releases always sparks conversation.
Rough Trade shops are at their strongest, with notable locations like Rough Trade West expanding alongside branches across the UK and into North America.
This year's top spot goes to Viagra Boys, whose album ‘viagr aboys’ marks their first release under their own label, Shrimptech Enterprises.
To celebrate the achievement, here is the official announcement from Shrimptech Enterprises AB;
Viagra Boys (and/or associated shell companies) would like to express our deepest appreciation to Rough Trade for honoring ‘viagr aboys’ with Album Of The Year 2025™.
Sales through all Rough Trade locations and online have been exceptional since its release on April 25, leading to a significant increase in Shrimptech Enterprises AB stock during the second and third quarters of the fiscal year.
Both Shrimptech Enterprises AB and Viagra Boys wish to sincerely thank Rough Trade and all the individuals who purchased the album, helping us avoid potential bankruptcy from misguided investments in the equine medicine industry and several pending copyright lawsuits. Special Records and dubious merchandise will be awarded to you in due course.
Best regards,
Shrimptech Enterprises AB Corporate Relations Division
The Top 30 list is now available online and showcases a diverse selection. Oklou’s impressive ‘Choke Enough’ takes second place, followed by Pulp’s comeback album ‘More’ in third; Cameron Winter’s ‘Heavy Metal’ is fourth, and Turnstile’s significant ‘Never Enough’ is fifth.
Lawrence Montgomery, Managing Director of Rough Trade, remarks:
“Rough Trade has had a strong year in 2025, characterized by consistent growth in all markets and the successful expansion of our global presence. A highlight was the opening of Rough Trade Below in New York City, a dedicated retail and live performance space located beneath our Rockefeller Center store. This venue has quickly become a key part of the city’s independent music scene, enhancing our mission to connect artists and fans directly.”
“This year, Rough Trade hosted over 1,500 live events worldwide, ranging from intimate in-store performances to major album launches and international tours. Vinyl sales increased by more than 20% year-on-year, underscoring the lasting and growing appeal of physical music culture. It all revolves around what we value most: community, curation, and discovering music together.”
Emily Waller, Global Head of Brand and Content, adds:
“What makes Viagra Boys unique is their completely original vision. Over the past seven years since we first supported them, they have consistently remained true to that authentic path, demonstrating a commitment to their music and fans that is both rare and essential. For this, our Rough Trade community has shown them their appreciation time and again. In 2025, it earns them the title.”
You can find the complete list HERE.
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Viagra Boys have been awarded Rough Trade's Album of the Year for 2025. The independent retail chain often kicks off the list season, and