Clash had an exclusive first look at a new streetwear label in London, emerging from Avirex. AVX captures the unmistakable attitude and style you would expect, designed for the brand's next generation of enthusiasts.
The collection blends the classic Avirex heritage we all admire, merging its iconic aviation aesthetic with a contemporary twist on utility workwear. Each item is thoughtfully crafted; AVX emphasizes high-quality, heavyweight fabrics that are made to endure.
The brand has partnered with London rapper AntsLive as the face of its debut SS25 campaign. This alignment resonates well, reflecting the AVX motto, “only some are born to fly.” Ants embodies the new energy and ambitious spirit of the brand, highlighting the synergy between the artist and the label as they celebrate the generation for whom AVX was created.
Ants’ latest single, ‘Crew Love,’ serves as the soundtrack for the brand’s inaugural campaign video, representing this new AVX generation. The UK rapper gained viral recognition with a series of impressive singles, supported by visually striking content. Expanding his artistic reach, Ants’ upcoming tracks like 2024’s ‘Real Life’ and ‘Crew Love’ showcase his lyrical strength and keen musical sensibilities. His new singles delve into themes of maturity and the challenges of fame, asserting independence in thought.
AVX shares this same vision, presenting a new line for the next generation that radiates confidence and ambition. It serves as a wardrobe essential for those who boldly embrace their true selves.
In this debut collection, meticulous attention to detail is crucial. From fabric weights and finishes to woven labels, webbing badges, and metal accents that enhance each item, AVX utilizes premium denim, heavyweight cotton jersey, and brushback sweats adorned with eyelets and embroidery to create its Spring/Summer staples. It features classic pieces with oversized, relaxed silhouettes, aiming to position the brand as a modern-day interchangeable uniform.
Explore the AVX SS25 collection now HERE.
Listen to ‘Crew Love’ now…
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Clash received an exclusive preview of a new streetwear brand from London, which has its roots in the Avirex Dept. AVX combines the distinctive attitude and style that you