New Balance Invites Runners to Its London Townhouse in Anticipation of the TCS London Marathon

      Situated in central London, the New Balance Townhouse is set to host a range of complimentary events and pop-ups throughout the weekend.

      On April 26, 2025, in anticipation of the TCS London Marathon on Sunday, New Balance invites both participants and spectators to its Townhouse. Serving as a community hub for marathon enthusiasts to immerse themselves in the atmosphere and relax, the Townhouse will offer a variety of free activities over the weekend.

      Positioned in a prime location in W1 near Oxford Street and just a short jog from the finish line, the space will provide complimentary activities beginning at 8 AM, available on a first-come, first-served basis:

      **Live Race Screening:** Enjoy live coverage of the race with free coffee and a comfortable seat for the excitement.

      **Runner’s Cafe:** Recharge with energy drinks and snacks catered for those who have just completed or are about to run the marathon.

      **Champion Community Spirit at the Cheer Zone:** Make your cheers count by crafting a personalized banner to show your support before taking it to the streets.

      **Personalize Your Victory:** Commemorate your achievements at the 2025 TCS London Marathon with a free medal engraving service to remember the time, distance, and occasion.

      **Refresh at the Nail Bar:** Enjoy quick, complimentary manicures for both runners and fans.

      **Recharge in the Recovery Zone:** Utilize essential recovery tools, such as massage guns and ice boots, to help soothe your muscles after the race.

      Visit the New Balance London Townhouse at 14 Cavendish Square, W1G 9DB and check out newbalance.co.uk.

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