Captured on the sunlit streets of Cape Town, MR PORTER presents an enhanced summer wardrobe that emphasizes enduring style, superior design, and comfort.
23 · 06 · 2025
MR PORTER has undertaken a journey across the globe for its High Summer Campaign. Set against the warm streets of Cape Town, the collection features light tailoring and easy silhouettes showcased in a vibrant, nostalgic color scheme, evoking the essence of long summer days by the seaside that transition into refreshing evenings.
Since its establishment in 2011, a rich history surrounding style through its publication The Journal and curated editorials and campaigns has positioned Mr Porter as a distinctive entity in the cultural scene, embodying its unique luxury and timelessness worldwide, this time crafting a wardrobe that resonates equally in London and Cape Town.
Combining classic heritage pieces with a playful twist, Mr Porter has curated the ultimate summer collection. Subdued colors are thoughtfully integrated throughout, anchoring the collection in a timeless, laid-back vibe featuring casual trousers from Loewe and Zegna, along with soft loafers and clogs by Tom Ford and Birkenstock. A short-sleeved button-up shirt from Bottega Veneta pairs a bold pattern with a subtle brown and beige palette. The selection also includes fun patterns showcased in a vibrant embroidered shirt from Loewe and a lively striped rugby shirt.
According to Daniel Todd, the Buying Director at MR PORTER, the selection process was almost instinctual, reflecting the brand’s hallmark polished sophistication combined with relaxed style. “In the second version of our High Summer campaign, we’ve assembled a collection that embodies the thrill of dressing up while maintaining the ease and confidence that characterize modern menswear. Regardless of the occasion, these pieces are crafted to look sharp while feeling effortless.”
Explore the High Summer collection at mrporter.com.
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MR PORTER has set out on a journey halfway across the globe for its High Summer Campaign. It has chosen the sunlit streets of Cape Town as its backdrop.