A new standard for eco-friendly touring...
16 · 09 · 2025
Sam Fender has made history as the first artist to complete an entire tour using only electric trucks.
The musician is dedicated to sustainable touring and has collaborated with environmental organizations to reduce the carbon emissions of his performances. With his live performances currently wrapped up, he has become the first artist to finish a full tour cycle utilizing all-electric trucks.
In partnership with Mercedes-Benz Trucks, the sold-out series of shows was supported by four eActros 600s, which charged while on the road.
The final leg of the People Watching tour traveled across the country, and the all-electric transport proved up to the challenge.
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Sam Fender shared his thoughts…
“We’ve just completed our Summer tour utilizing some Mercedes Benz electric trucks thanks to KB Event. I hope this demonstrates what can be accomplished in future tours and encourages other artists to get on board as well. A huge thank you to everyone involved, and to Massive Attack for leading the way in sustainable touring.”
Sam Fender’s third album ‘People Watching’ received a nomination for this year's Mercury Prize – the final ceremony will be held in his hometown of Newcastle.
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Sam Fender has made history as the first artist to complete an entire tour using only all-electric trucks. The songwriter is deeply committed to sustainable touring, and