Music news
Stefan Baldauf / SB-Medien

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Audi is preparing to make another play for the tier-one luxury market with the introduction of a new Q9 SUV under the Horch brand. This will be the first SUV to feature the Horch emblem. Just as Maybach is a nod to Mercedes, Horch represents Audi's historical roots. Horch—or Horchwerke—was one of the four manufacturers (alongside DKW, Audi, and Wanderer) that merged in the early 1930s to form Auto Union, which later evolved into the Audi we recognize today.

Although Horch does not carry the same prestige in America as brands like Rolls-Royce, Bentley, or Maybach, its heritage is significant. The name was associated with luxury sedans and roadsters prior to the Auto Union merger, and Audi is expected to equip this model with lavish features (and set a correspondingly steep price).

While the prototype is still largely concealed, one feature that stands out is the grille. The prominent vertical slats are reminiscent of the Horch design, similar to a circa ~1940 Horch sedan that our own Joel Feder photographed at the Goodwood Revival earlier this year.

Our insiders anticipate additional features, such as two-tone paint and captain’s chairs in the second and third rows, along with a wide range of customization options from the “Audi Exclusive” catalog. In essence, the only limitation on personalizing this vehicle will probably be your financial resources.

The Q9 Horch is predicted to be equipped with a gas engine—likely a mild-hybrid—featuring a standard twin-turbo V8, with a turbocharged V6 as a potential option. We may also see a plug-in hybrid version, particularly for the European market, though an all-electric variant is not anticipated.

According to our sources, the Audi Q9 Horch is expected to make its debut in Europe no earlier than 2027, with a U.S. launch likely occurring a year later (if it is introduced at all). Stay updated.

Have a news tip? Reach out to us at [email protected].

Stefan Baldauf / SB-Medien Receive Spyglass: Insider updates delivered directly to your inbox Get an exclusive preview of upcoming cars and undisclosed prototypes, directly from our spy photographer. Audi is preparing to make another play for the tier-one luxury market with the introduction of a new Q9 SUV under the Horch brand. This will be the first SUV to feature the Horch emblem. Just as Maybach is a nod to Mercedes, Horch represents Audi's historical roots. Horch—or Horchwerke—was one of the four manufacturers (alongside DKW, Audi, and Wanderer) that merged in the early 1930s to form Auto Union, which later evolved into the Audi we recognize today. Although Horch does not carry the same prestige in America as brands like Rolls-Royce, Bentley, or Maybach, its heritage is significant. The name was associated with luxury sedans and roadsters prior to the Auto Union merger, and Audi is expected to equip this model with lavish features (and set a correspondingly steep price). While the prototype is still largely concealed, one feature that stands out is the grille. The prominent vertical slats are reminiscent of the Horch design, similar to a circa ~1940 Horch sedan that our own Joel Feder photographed at the Goodwood Revival earlier this year. Our insiders anticipate additional features, such as two-tone paint and captain’s chairs in the second and third rows, along with a wide range of customization options from the “Audi Exclusive” catalog. In essence, the only limitation on personalizing this vehicle will probably be your financial resources. The Q9 Horch is predicted to be equipped with a gas engine—likely a mild-hybrid—featuring a standard twin-turbo V8, with a turbocharged V6 as a potential option. We may also see a plug-in hybrid version, particularly for the European market, though an all-electric variant is not anticipated. According to our sources, the Audi Q9 Horch is expected to make its debut in Europe no earlier than 2027, with a U.S. launch likely occurring a year later (if it is introduced at all). Stay updated. Have a news tip? Reach out to us at [email protected].

      "This is my most explicitly queer work to date..."

      Kentucky-born pop experimentalist Cain Culto has released a dynamic new EP.

      The forward-thinking songwriter completely disregards pop conventions while maintaining a strong focus on communication. Cain Culto made a comeback this summer, unveiling a series of groundbreaking singles, including the politically driven track ‘KFC Santería’ and the atmospheric ‘Brujería’.

      The new EP ‘occulto 001’ is now available, presenting a potent and provocative collection. It merges elements of Latin culture with a quest to confront the mysteries of pop without compromising his uniqueness.

      He shares his thoughts...

      “I have a deep appreciation for pop music, but I aimed to create something that felt like a project only I could produce – tapping into a level of authenticity I may not have explored before. I can hear my childhood in Kentucky, my adolescence where I fell in love with rap and dance music in Florida, and the spiritual journey of my 20s.”

      “This is my most openly queer work to date. It’s striking both sonically and lyrically. Even with just six tracks, ‘occulto 001’ conveys a diverse range of emotions and provides a glimpse of what will develop into a full-length album next year.”

      Tune in now.

      Join us on WeAre8 as we explore global cultural events. Follow Clash Magazine HERE as we joyfully navigate through clubs, concerts, interviews, and photo shoots. Get exclusive behind-the-scenes access and an insight into our world as the excitement unfolds.

      Sign up for the Clash mailing list for real-time updates on music, fashion, and film news.

Stefan Baldauf / SB-Medien

Receive Spyglass: Insider updates delivered directly to your inbox

Get an exclusive preview of upcoming cars and undisclosed prototypes, directly from our spy photographer.

Audi is preparing to make another play for the tier-one luxury market with the introduction of a new Q9 SUV under the Horch brand. This will be the first SUV to feature the Horch emblem. Just as Maybach is a nod to Mercedes, Horch represents Audi's historical roots. Horch—or Horchwerke—was one of the four manufacturers (alongside DKW, Audi, and Wanderer) that merged in the early 1930s to form Auto Union, which later evolved into the Audi we recognize today.

Although Horch does not carry the same prestige in America as brands like Rolls-Royce, Bentley, or Maybach, its heritage is significant. The name was associated with luxury sedans and roadsters prior to the Auto Union merger, and Audi is expected to equip this model with lavish features (and set a correspondingly steep price).

While the prototype is still largely concealed, one feature that stands out is the grille. The prominent vertical slats are reminiscent of the Horch design, similar to a circa ~1940 Horch sedan that our own Joel Feder photographed at the Goodwood Revival earlier this year.

Our insiders anticipate additional features, such as two-tone paint and captain’s chairs in the second and third rows, along with a wide range of customization options from the “Audi Exclusive” catalog. In essence, the only limitation on personalizing this vehicle will probably be your financial resources.

The Q9 Horch is predicted to be equipped with a gas engine—likely a mild-hybrid—featuring a standard twin-turbo V8, with a turbocharged V6 as a potential option. We may also see a plug-in hybrid version, particularly for the European market, though an all-electric variant is not anticipated.

According to our sources, the Audi Q9 Horch is expected to make its debut in Europe no earlier than 2027, with a U.S. launch likely occurring a year later (if it is introduced at all). Stay updated.

Have a news tip? Reach out to us at [email protected].

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Stefan Baldauf / SB-Medien Receive Spyglass: Insider updates delivered directly to your inbox Get an exclusive preview of upcoming cars and undisclosed prototypes, directly from our spy photographer. Audi is preparing to make another play for the tier-one luxury market with the introduction of a new Q9 SUV under the Horch brand. This will be the first SUV to feature the Horch emblem. Just as Maybach is a nod to Mercedes, Horch represents Audi's historical roots. Horch—or Horchwerke—was one of the four manufacturers (alongside DKW, Audi, and Wanderer) that merged in the early 1930s to form Auto Union, which later evolved into the Audi we recognize today. Although Horch does not carry the same prestige in America as brands like Rolls-Royce, Bentley, or Maybach, its heritage is significant. The name was associated with luxury sedans and roadsters prior to the Auto Union merger, and Audi is expected to equip this model with lavish features (and set a correspondingly steep price). While the prototype is still largely concealed, one feature that stands out is the grille. The prominent vertical slats are reminiscent of the Horch design, similar to a circa ~1940 Horch sedan that our own Joel Feder photographed at the Goodwood Revival earlier this year. Our insiders anticipate additional features, such as two-tone paint and captain’s chairs in the second and third rows, along with a wide range of customization options from the “Audi Exclusive” catalog. In essence, the only limitation on personalizing this vehicle will probably be your financial resources. The Q9 Horch is predicted to be equipped with a gas engine—likely a mild-hybrid—featuring a standard twin-turbo V8, with a turbocharged V6 as a potential option. We may also see a plug-in hybrid version, particularly for the European market, though an all-electric variant is not anticipated. According to our sources, the Audi Q9 Horch is expected to make its debut in Europe no earlier than 2027, with a U.S. launch likely occurring a year later (if it is introduced at all). Stay updated. Have a news tip? Reach out to us at [email protected].

Kentucky-based pop experimentalist Cain Culto has released a dynamic new EP. The forward-thinking songwriter completely disregards traditional pop conventions, while