04 · 11 · 2025
Fans play a crucial role in the music industry. They are the individuals who support emerging artists, celebrate their achievements, and share their passion. It’s the kid at the merchandise table buying their first t-shirt; it’s the fan at the front row ensuring she has the best view; and it’s the person at home enjoying the experience through social media. These advocates are essential to understanding the music landscape in 2025, and we personally see ourselves as fans first and foremost.
Spotify’s Fan Life campaign seeks to explore and broaden this concept. This global initiative consists of two parts, focusing on the movement, sound, and energy of fan communities, examining fandoms that gather around artists as varied as Charli xcx and Sleep Token, Lil Uzi Vert and Pitbull.
Collaborating with Spotify, CLASH has gathered three representatives from influential UK fandoms: three young individuals with unique perspectives on being a music enthusiast in 2025. Neesha has come from Sheffield to manage CentralCee_Media, an Instagram fan account boasting over 600,000 followers. James resides in rural Lincolnshire and leads the official Yungblud Discord channel, the center of the British star’s Black Hearts Club. Joining from Brighton, Megan manages CreepyCrawlerHQ, a safe haven for fans of the Warrington alt band The Crawlers.
By allowing these three music aficionados to share their experiences, CLASH invites you to witness 21st-century fandom through their eyes.
“You get to meet so many new people and friends. You get to build a sense of community with others who love the same artist as you,” Megan shares. “It’s such a beautiful thing to involve yourself with.”
Order your copy now HERE.
Words: Robin Murray
Photography: Dan Boulton
Styling: Sabrina Soormally
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Fans are the essence of the music industry. They are the ones who back emerging artists, rejoice in their successes, and share positive messages. It’s the