A$AP Rocky named Ray-Ban's first Creative Director
On February 21, 2025, Ray-Ban has officially appointed fashion visionary and entrepreneur A$AP Rocky as their inaugural Creative Director.
Recognized for his influential role in both music and fashion, Rocky will infuse his unique perspective into Ray-Ban Studios, overseeing creative initiatives and helping to shape the brand's image and design for the future. He will kick off this new role with the Blacked Out Collection, which revisits the Mega Icons with a new lens type, set to launch in April 2025.
Born Rakim Mayers, A$AP Rocky has made a significant impact since his debut in 2011, accumulating billions of streams and numerous award nominations. Following the release of his fourth studio album, Don’t Be Dumb, Rocky steps into his role as the first Creative Director for Ray-Ban Studios— a creative platform established in 2016 that highlights the power of music and the narratives of bold artists. This partnership represents a pivotal moment in Ray-Ban's progression, merging its rich history with modern culture through Rocky's unique touch.
“I have always respected Ray-Ban's knack for remaining authentic while continually evolving,” commented A$AP Rocky. “I am thrilled to be a part of such a strong legacy and to create the next chapter for an iconic brand like Ray-Ban.”
“Ray-Ban is more than just an eyewear brand; it embodies a lifestyle. For almost 80 years, it has adorned some of the most iconic musicians, artists, actors, and heroes—transforming cultural norms and spearheading revolutions throughout history. Today, we welcome A$AP Rocky to our family; he is a visionary artist and creator. His capacity to challenge the boundaries of the diverse realms he navigates aligns perfectly with the essence of Ray-Ban. We are solidifying our commitment to innovation, a pioneering spirit, and bravery. Let the future commence!” said Ray-Ban President Leonardo Maria Del Vecchio.
Rocky will introduce bold new frames that marry classic design with modern influences. The Blacked Out Collection will feature traditional iconic styles reimagined as Mega with luxurious gold-plated accents and new ultra-black lenses. His role will extend beyond eyewear design to include directing campaigns and revitalizing Ray-Ban stores while integrating music, fashion, and the arts.
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Ray-Ban has officially announced the appointment of fashion innovator and entrepreneur A$AP Rocky as its inaugural Creative Director. Recognized for his