"I feel very at ease within myself and have a clear understanding of who I am, which allows me to reflect on my past and genuinely appreciate the person I was, even with all the embarrassing, cringeworthy mistakes." Beyond the music itself, Chloe’s "world," as she describes it, is notable for its striking visuals - envision chic, oversized men’s tailoring paired with a vibrant, red-centric color scheme. “That stuff excites me so much!” she exclaims. “It delivers a similar rush of endorphins to when you leave a session knowing you’ve created a hit.” To date, each of her singles has been matched with an entirely conceptualized video, featuring Chloe dancing in her bedroom, in a stairwell beneath a hovering drone, or, for ‘Sexy Goodbye’, on the back of a moving garbage truck as it rolled through East London. Most of these projects have been collaborations with creative director Lillie Eiger, who joined when the project was merely “a few demos on a SoundCloud link.”
“I specifically told her: I don’t want to be a pretty artist singing a pretty song in pretty places and then edit that all together into a three-minute video,” Chloe remembers. “I think the music is fantastic and deserves me stepping outside my comfort zone.” Chloe carries a humble attitude (“I’m still somewhat awkwardly dancing my way through life,” she insists), yet there’s also a quiet determination and pride in her work - largely because she views the project as the fruit of a “small, beautiful team of amazing individuals,” including Rob and Lillie, where she is just one part. “It takes a village and a lot of effort, but I’m so happy it’s being recognized; that’s all I could ask for,” she beams. “I feel like we’re progressing at a great pace: not too fast, yet it remains incredibly fulfilling.”
Indeed, although her ascent has been remarkable - our conversation occurs less than a year after she dropped her debut single, the emotional piano ballad ‘VCR Home Video’, and she is slated to conclude 2025 with a headlining performance at London’s Village Underground - Chloe hasn’t experienced the singular viral moment that many artists chase after. And she believes it’s actually been a blessing.
“I think during the Covid era, that was something many people focused on because it appeared to be the quickest way to break through and gain an audience rapidly. But since then, we’ve witnessed the fallout for artists who rode the wave of a viral moment and are now perhaps struggling to sell tickets or have people listen to their original music,” she reflects. “I have personal friends who have gone through the viral experience, and now I don’t think they would advise aspiring artists to pursue that early on in their careers.”
For now, she is content to continue her journey as she knows best: alongside her trusted collaborators, crafting the audio-visual experience of Chloe Qisha one irresistible ‘80s-inspired chorus at a time.
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