Introducing the New Balance 204L, the team marks their partnership with a comprehensive five-part campaign.
09 · 07 · 2025
To generate excitement for its newest campaign, New Balance has announced its latest ambassador: Rosalía.
Since her rise to fame with 2018’s ‘El Mal Querer’—which offers an artistic exploration of the Flamenco genre blending tradition, storytelling, and electronic elements—the Catalonian singer-songwriter has established herself as a pioneering figure in modern music. In fashion as well, she has adopted a progressive, creative approach, playing with textures, shapes, and influences on the main stage.
This time, the Grammy-winning artist collaborates with New Balance to introduce the brand’s newest model: the 204L. This all-suede, retro-inspired design features earthy, muted colors and brings back the early 2000s with its chunky sole and stitched overlays. Filmed in a cinematic five-part campaign, Rosalía begins her journey at New Balance's Boston headquarters, venturing into the streets of New York to deliver a mysterious package. This partnership highlights a bold, creative essence shared by both New Balance and Rosalía, demonstrating their strength in stepping outside their comfort zones.
Reflecting on her role as an ambassador, the visionary behind Motomami states: “My love for fashion and design has only deepened through the years. I've always admired New Balance, which makes this collaboration particularly thrilling for me. I appreciate how New Balance has bridged sport and culture in recent years, and I couldn’t be more excited and thankful to represent the brand.”
The New Balance 204L is expected to launch this month; stay updated at newbalance.com.
Join us on WeAre8 as we delve into global cultural events. Follow Clash Magazine HERE as we joyfully navigate through clubs, concerts, interviews, and photo shoots. Gain exclusive behind-the-scenes insights and glimpses into our world as the excitement unfolds.
Subscribe to the Clash mailing list for the latest updates on music, fashion, and film.
Olivia Dean is the featured artist on the second cover of CLASH 131. We celebrate the London singer-songwriter with her inaugural CLASH cover, in partnership with Magnum® Ice Cream.
Eleven up-and-coming artists from the UK and beyond are about to participate in the Roundhouse’s Resident Artist programme for 2025/26, sponsored by Chilly’s. Each
London-based artist Joviale has released a new single titled 'Let Me Down,' which is the third track to be unveiled from their debut full-length album, 'Mount.'
South London hyphenate Kissin' Teef has announced the upcoming release of a new EP titled 'Impatiently Waiting'. This project is the alter ego of Kai-Isaiah Jamal, a pioneering artist.
Leah Cleaver has released her first single, 'Last Time'. The UK songwriter has taken her time before making this decision, choosing to focus on building her community first.
Ethiopian artist Mulatu Astatke has announced his intentions to release his first significant studio album in a decade. The musician played a crucial role in creating a distinctive sound during the
To build momentum for its newest campaign, New Balance has announced its latest ambassador: Rosalía. She first rose to prominence with the release of ‘El Mal’ in 2018.