For DC3, rap transcends mere hype; it's about delivering genuine messages. The Northampton artist has established himself as one of the most thoughtful new voices in UK rap in recent years. In a scene often influenced by trends and fleeting moments, he differentiates himself through his commitment to substance, creating music that not only draws attention but sustains it. His verses, grounded in real-life experiences and honed through introspection, are delivered with a gravity that feels deliberate.
Hailing from a town not typically viewed as a rap hub, DC3 embraces both the freedom and the obligation of representing a unique perspective. For him, rap should not be easily consumed and forgotten; it’s meant to resonate in both meaning and emotion. This quest for a balance between message and replayability, fun and purpose, motivates DC3's artistry. He refuses to dilute his sound for quick success; instead, he aims to create something enduring.
CLASH engaged with the rapper to discuss his rise, the challenges of originating from Northampton, and why he believes UK rap needs artists who prioritize messages over metrics.
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Let’s begin with your roots in Northampton. Who were you before you entered the music scene? What were those early years like?
I've always had a passion for music. I was born into a Seventh Day Adventist community, so my childhood revolved around gospel music. Because of that, I naturally immersed myself in its essence. My parents were protective and wanted the best for me, so they limited my exposure outside the church. Consequently, gospel music had a profound impact on my upbringing.
Before diving into music, my aspirations lay in football. I played often and even explored dancing and magic tricks. I was eager to try everything. While music was always present, it also concerned my parents due to how it was perceived.
What prompted your transition to creating Christian music? Was faith always a key aspect of your life?
I was always engaged with gospel music, but around eight, my sister introduced me to rap artists like Stormzy and Sneakbo, which ignited my interest. I appreciated the similarities between rap and gospel in terms of rhythm and energy.
Initially, I made rap music without my parents' knowledge. When they discovered it, their reaction wasn't positive; they consistently tried to steer me back to Christian music. Honestly, I found Christian rap to be cringeworthy and hesitated to express my truth, fearing it wouldn't resonate with others.
My real transformation occurred last year when I grew closer to God. I introspected on my music; it wasn't bad, but it lacked purpose. I realized that if my music didn’t convey a message, it was meaningless. This epiphany gave me direction and led me toward Christian music.
Which artists resonate most with your musical taste?
Kendrick Lamar is my top choice; I listen to him the most. Little Simz and J. Cole also have profoundly influenced my writing, my musical approach, and my perception of sound.
In your view, who stands out as the best lyrical rapper, whether from the past or present?
It’s Kendrick, without a doubt. I used to avoid saying it, but when I analyze his lyrics and listen closely, it's clear he’s the best.
Reflect on the moment when rapping became an expressive outlet for you.
It was when I recognized that my music could channel my feelings and serve as an outlet. The pivotal moment was transitioning to Christian music, where I found a genuine way to articulate my struggles. Immersing myself in new artists and maturing my musical preferences shifted my perspective. I noticed that whenever I prayed before writing, the words flowed effortlessly; without that, they felt forced. This realization confirmed that music was not only an outlet but something greater.
Describe your creative process. Does it begin with chords, followed by lyrics?
It always starts with the beat. When I hear a beat, it conveys an emotion that I draw from. If the beat feels joyous, intense, or melancholy, that's what I aim to express through my words. Ideally, I want to reach a point where I can write without a beat, but currently, it starts with the beat and then the lyrics.
Would you consider trying your hand at production?
Absolutely! Jon Bellion is my biggest inspiration, particularly his experimental approach. I’d love to delve into that as well. I believe if you can write and produce your music, you can essentially do everything. This year, I definitely aim to pursue it.
Which song of yours would you suggest starting with for new listeners?
‘DC3’s Prayer’. That’s the track I’d recommend first.
Your song ‘I Know’ has gained significant traction. Why do you think it resonated so well with listeners?
For one, it’s simply a good song. It felt refreshing compared to my previous releases. Additionally, the promotional strategy played a role. When I began using Snapchat to showcase a meme clip and then transition into the final product
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For DC3, rap transcends hype; it's about conveying something genuine. The Northampton native has risen as one of the most thoughtful new voices in UK rap.