Texan singer Kim Cruse has released the video for her new single ‘It’s Giving’.
Raised in Woodville, Kim grew up immersed in music. Capturing that Southern soul essence, she can transition from powerful Stax-style vocals to smoother tones, all while conveying her personal truth.
Musically, you can detect influences from legends like Al Green, as well as artists such as Christie Michelle and Nina Simone.
Affectionately dubbed The Velvet Saxophone for her captivating voice, Kim Cruse possesses the confidence of great gospel artists, showcasing a sense of purpose in her work.
Her new single, ‘It’s Giving’, takes a phrase commonly found in popular culture and elevates it to another level – it’s a song “all about energy, confidence, and embracing the version of yourself that stands tall.”
“I wanted to craft something that felt enjoyable, feminine, and fearless,” she explains. “A track you can play when you need a reminder to fully engage in the moment.”
The lyrics are inspired by real conversations with women in her life, celebrating women who claim their space and embody their truth.
The complete video for ‘It’s Giving’ is out now, featuring a relatable warmth supported by some clever throwback references from the 2000s.
Kim states: “I aimed for the production and visuals to reflect the message… bold, nostalgic, and unapologetic. This release is a tribute to the girls who uplift themselves, walk into a room with confidence, and leave no trace behind.”
Check it out now.
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Texan singer Kim Cruse has released a music video for her latest single, 'It's Giving'. She was born and raised in Woodville, where she grew up immersed in music.