Atwood Magazine explores Amazonica’s transition from turmoil to insight, chronicling her decade-long journey to ‘Victory.’
Stream: “Mirror Baby” – Amazonica
Based in London, alt-pop artist Amazonica has a rich history of transformation. Starting out in her teenage years by performing in bands and collaborating with punk icons, she eventually became one of Hollywood's sought-after DJs. Throughout her career, she has consistently built a path defined by intensity and independence. Now, she embarks on her most daring chapter yet with "Victory," a long-anticipated album that showcases her most sincere and raw work to date.
Victory's lead single, “Mirror Baby,” provides an initial glimpse into this new phase. This slow, brooding dark alt-pop track encapsulates her newfound vulnerability while integrating a significant aspect of defiance. Fully written and produced by Amazonica in her London apartment, the song captures the tension at the core of Victory, reflecting the struggle between shadow and light, self-destruction and resilience, delicacy and empowerment. Amazonica has evidently mastered the balance that defines this middle ground.
Blending post-punk grit, electronic elements, and bold pop hooks, Victory feels like the pinnacle of her experiences, all while hinting at the future. In this interview, she emphasizes that the album not only reflects the battles she has faced but also the strength required to emerge victorious.
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:: stream/purchase Victory here ::
:: connect with Amazonica here ::
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Amazonica © 2025
A CONVERSATION WITH AMAZONICA
Atwood Magazine: “Mirror Baby” is an impressive first release! What motivated you to choose it as the opening for this new chapter?
Amazonica: I believe it’s the most mainstream song on the album. I didn't want to start with the darker themes and potentially frighten people away.
The track possesses a dark charm yet also conveys empowerment. How did you achieve this balance during its creation?
Amazonica: Ooh, I appreciate that—thank you! Honestly, my writing process isn’t very calculated. I simply express what I'm feeling. My goal prior to the album was to create something that was entirely me, from the lyrics and production to every musical element. I sought to have control over every aspect. So, I pursued a music production degree to make that possible.
Your album Victory developed over several years. Was there a specific moment that made you feel it was time to release it?
Amazonica: I just had this feeling... I wanted to ensure I had enough time for promotion alongside my DJ commitments. It feels like the right moment. I think this could be a cult classic that gains recognition over time, as many authentic things do these days.
You composed and produced the album in your London apartment. How did that setting influence the sound and intimacy of the tracks?
Amazonica: The fact that it was just me writing allowed me to fully express myself in my own energy.
Amazonica © 2025
Your career has evolved through various phases, from a punk background to DJing. What feels most different about creating music as Amazonica?
Amazonica: The freedom. I have less money to invest in my music now without a major label, making me fully independent and DIY, which is quite challenging. Every idea must be low-cost or free, but this constraint fuels my creativity. I’m much happier now than I was when the label spent $200k on music videos. The video for “Mirror Baby” was filmed on an iPhone in NYC by a close friend who came from LA to help me. It was a fun experience, and I ended up editing the video myself. I got a free hotel room from a gig I did in NYC. Everything fell into place beautifully.
So, it has its ups and downs. Having creative freedom with a budget would be incredible, but ultimately, I can still make my music, and that's the true gift. I'm just hopeful it finds its audience.
Having performed DJ sets globally, do you find yourself writing songs with live audiences in mind, or is the process more introspective?
Amazonica: It varies; this album leans more internally. However, I always consider how heavy the bass and drums can sound live for performances.
Reflecting on being signed at a young age, what insights or resilience do you carry from that experience into your current work?
Amazonica: I've learned that the music industry is filled with people who are often untruthful. Everyone is afraid of losing their jobs constantly, which creates a climate of fear. So, don't worry—just be an artist, and you'll find your path. I'm still figuring it out; it’s tough without anyone advocating for me in the industry or at Spotify, but that’s the reality. My experiences in the industry haven’t been positive, which is unfortunate. I would have loved to find a better situation growing up, but it has ultimately made me incredibly self-sufficient, independent,
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London-based alt pop artist Amazonica reflects on her path from chaos to clarity, sharing her ten-year journey to ‘Victory.’