Moncler is bringing together two lifelong friends and iconic film collaborators, Al Pacino and Robert De Niro, as the brand embarks on a touching journey focused on warmth and purpose that extends beyond outerwear. The campaign, titled ‘Warmer Together’, honors love and unity through human connections. Established in 1952, the Moncler name has become synonymous with snowy terrains and high-performance puffer jackets.
“For many years, Moncler has been linked with winter and puffer coats, but I have always believed that Moncler represents something more profound: love and togetherness. These principles have influenced everything we’ve done for over 70 years. A thread of emotion and human connection runs through every product and campaign. Through their friendship story, Al Pacino and Robert De Niro epitomize what Moncler stands for: warmth, affection, and the conviction that we are all better and warmer together,” said Remo Ruffini, Chairman and CEO of Moncler.
Captured in New York by the esteemed portrait photographer Platon, ‘Warmer Together’ is the first collaborative campaign featuring Al Pacino and Robert De Niro. A visual narrative of enduring friendship unfolds through a collection of black and white photographs set against the New York skyline. A series of short films highlighting five themes – Friendship, Respect, Connection, Trust, Warmth – depict the mutual bond shared by the two legendary actors. “As they converse, each man’s presence enhances the other’s energy,” Moncler shares.
Robert De Niro models a contemporary version of the Maya 70 jacket, a classic and signature Moncler style made from the brand's signature longue saison recycled nylon, featuring a logo-embellished pocket on the left sleeve and a detachable hood. Al Pacino sports the Bretagne jacket, introduced for the 2025 winter season, which is a short, hooded puffer providing outstanding protection from the elements while ensuring comfort and freedom of movement. Created with high performance and versatility in mind, the jacket offers warmth without the cumbersome feel of a cocooning silhouette.
In addition to the visual campaign, Moncler presents its new ‘Warmer Together’ Campaign Manifesto, with both actors expressing their reflections on friendship:
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Warmth was never just about the exterior.
It has always been defined by what occurs internally.
Warmth is found in the shared walks and conversations.
In making space for someone and engaging in caring discussions.
Beyond the weather,
warmth is, and will always be, rooted in togetherness,
regardless of circumstances.
Warmer Together
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“Warmth was never just about the exterior. It has always been defined by what occurs internally.” – Robert De Niro.
“Friendship is the most valuable thing you can possess. Friends are those with whom you share your world. There's an innate trust and a mutual understanding of life.” – Al Pacino.
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Moncler is bringing together two lifelong friends and iconic film partners Al Pacino and Robert De Niro as the brand embarks on an uplifting new chapter.