Jordan Ward Collaborates with SAILORR on 'SMOKIN POTNA'

      The new album 'BACKWARD’ is set to release early next year.

      15 · 10 · 2025

      After his comeback last month with ‘JUICY’, St. Louis artist Jordan Ward is officially beginning a new chapter with the launch of his latest single ‘SMOKIN POTNA’ featuring Sailorr, which comes along with an official music video.

      This track offers a fresh glimpse of Jordan’s highly anticipated album ‘BACKWARD’, scheduled to drop on January 30th, 2026, under ARTium Recordings/Interscope Records.

      ‘SMOKIN POTNA’ captures the moody, dim glow of classic RnB duets, showcasing the interplay between Jordan and Sailorr during a charged smoke session. In the realm of modern soul, it doesn’t get better than this.

      ‘BACKWARD’ will follow Jordan’s debut album from 2023, ‘FORWARD’, which established him as a significant breakout artist of the year. Infused with influences from old-school funk, alternative rock, and hip-hop, ‘FORWARD’ broadened the scope of R&B with tracks like ‘CHERIMOYA’ and the fan-favorite ‘FAMJAM4000’. The 14-track album was executive produced by Lido (known for his work with Ariana Grande, Mariah Carey, and Halsey).

      Check out the video directed by Jacob Parra-Mena.

      —

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