From dance floors to profound truths, LOV’s voice encourages listeners to engage and appreciate the significance behind each note. Debuting in Atwood Magazine, her heartfelt anthem "Sister Era" honors womanhood, freedom, and the strength found in letting go – rediscovering joy on one's own terms.
Stream: "Sister Era" – LOV
"I pour a lot of love into my music so that it feels like a comforting embrace, and my hope is that listeners absorb the messages just as much as the melodies."
* * *
The journey from Poundmaker Cree Nation in Saskatchewan to the streets of Camden, London, where Amy Winehouse once lived, may be vast, but for LOV, music bridged that gap. When she first heard "Rehab" on the radio at age 11, something resonated. The voice was unapologetic and raw, imbued with truth... and somehow, it felt familiar.
"I found it amusing how she sang about rehab with such spunk," LOV recounts. "Having grown up with that context, witnessing my family face challenges like addiction, I felt seen and heard, realizing that others in the world were discussing imperfect issues and crafting cool songs about them."
That moment remained etched in her memory. Years later, it would influence the soulful, introspective sound she is now claiming as her own: music that reflects her roots and her path forward.
Sister Era – LOV
Her latest single, "Sister Era," encapsulates that journey: a track she describes as a dance between girlhood and womanhood, joy and release, strength and tenderness.
Broken concrete, broken floor
Don’t know about you, but I need more
I know you had plans to stay in, but
20 minute warning, I’m at your door
Give yourself a break
You've been working hard
Come and feel the glow
Live the moment of your
Sister Era, Sister Era
"From a young age, we’re taught to shoulder a lot," she observes. "I wanted to craft something that reminds us it’s okay – even essential – to let loose sometimes."
Growing up in a relatively small Indigenous community, the singer/songwriter is shaped not only by her origins but also by her lineage. Her deep cultural roots and the influence of the women in her life – particularly her Kokum (grandmother) – continue to inspire her.
Yeah, we’re working hard…
Come on everybody, let’s move our bodies
Yeah, we’re working hard…
Come on everybody, let’s move our bodies
LOV "Sister Era" © 2025
During her childhood in a residential school, her grandmother was prohibited from speaking her language or fully being herself. Despite rarely raising her voice, her presence was potent.
“She embodied a calm energy,” LOV shares. “I didn’t recognize how fortunate I was to grow up around that until I got older and truly understood her experiences. I often think about how she would interpret her granddaughter being on the radio; I can picture her exclaiming her famous “wah hiy heee heee” (a Cree phrase for “oh my goodness”). I aspire to make her proud by showcasing the strength and resilience she exuded.”
Pent up purple, pent up scene
Someone’s got flashing lights on me
I know we had plans to go home, but
20 more minutes is all I need
Give yourself a break
You've been working hard
Come and feel the glow
Live the moment of your
Sister Era, Sister Era
That spirit resonates in LOV’s sound. Her voice doesn’t need to be loud to make an impact; it’s steady and confident – the kind that compels you to lean in because it embodies more than just melody; it conveys meaning.
From “Mama” to “Matriarch” to “Sister Era,” her songwriting intertwines generational wisdom about working hard, resting, caring for oneself, and supporting the community.
And there’s much more to come. With a debut album set to release this spring, an all-Cree single (“Maci Nimihtow”) on the horizon, and a fall tour being planned, there’s a wealth to anticipate from this emerging artist.
Atwood Magazine spoke with LOV to discuss the strength of women, finding guilt-free joy, and the legacy of a grandmother whose quiet strength reverberates through each song.
Give yourself a break
You've been working hard
Come and feel the glow
Live the moment of your
Sister Era, Sister Era
— —
:: stream/purchase Sister Era here ::
:: connect with LOV here ::
— —
Stream: “Sister Era” – LOV
LOV "Sister Era" © 2025
A CONVERSATION WITH LOV
Atwood Magazine: Congratulations on the new single! What’s the story behind “Sister Era?”
LOV: Thank you! “Sister Era” is about
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From dance floors to profound truths, LOV’s voice encourages listeners to engage deeply and experience the significance behind each note. Debuting on Atwood Magazine, her heartfelt anthem “Sister Era” honors womanhood, liberation, and the strength in releasing control – finding joy on your own terms once again.