An exhibition highlighting one of the most significant youth subcultures in British history is currently being hosted at Brighton Museum & Art Gallery, running until January 2026.
Ben Sherman is the principal sponsor of the exhibition titled ‘The In Crowd: Mod Fashion & Style 1955-66,’ which celebrates the Mod subculture and its connection to the brand.
In conjunction with this archival exhibition, Ben Sherman is reflecting on over sixty years of influence at the heart of British culture and style through a key showcase named ‘Ben Sherman: The Decades.’ Established in 1963 during a vibrant youth movement that sought independence and creative freedom from older generations, Ben Sherman left a lasting influence on Mod culture in the UK.
This prominent exhibition includes more than 35 mannequins, each adorned in specially selected Mod attire from the collections of the late Roger K. Burton, an innovative costume designer and former Mod, who collaborated with iconic artists like David Bowie, The Beatles, and The Rolling Stones. Tragically, he passed away just two months after the exhibition's opening in May.
The Ben Sherman showcase features essential archival items from the brand, including its well-known shirts and Harrington jackets, as well as historical pieces and unique designs worn by famous musicians and cultural icons over the years.
Visitors will have a unique chance to test their understanding of Mod fashion and its cultural significance through various interactive activities, with the chance to win exclusive Ben Sherman merchandise. Special promotions and gifts will also be available at the Ben Sherman store in Brighton.
Both exhibitions, ‘The In Crowd: Mod Fashion & Style 1955-66’ and ‘Ben Sherman: The Decades,’ will be accessible until January 4th, 2026.
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Ben Sherman is the main sponsor of the Brighton Museum & Art Gallery's exhibition titled ‘The In Crowd: Mod Fashion & Style 1955-66’.