London-based producer HAAi makes her return with the new single ‘Can’t Stand To Lose’.
The Australian-born innovator combines elements of club culture with unique sounds, crafting an artistic identity influenced by both shoegaze and unconventional techno.
Her DJ Kicks mix from last year was a must-listen, and HAAi has recently started to hint at her comeback.
Now available, ‘Can’t Stand To Lose’ marks the beginning of a new chapter, flowing like a vast river of sound, with digital streams converging into a surge of creativity.
Synthetic elements blend with analog nuances, while the songwriting showcases one of HAAi’s most powerful vocals thus far.
HAAi shares…
‘Can’t Stand To Lose’ explores themes of longing, loss, and the profound emotions that come with them – including nostalgia, yearning, and vulnerability. It draws inspiration from our swiftly evolving world and its impact on our lives: presenting opportunities that seem thrilling at first, followed by the sobering realization of what has been sacrificed. It serves as a reflection on what we gain and what we forfeit.
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The music video for ‘Can’t Stand To Lose’ is a collaboration with Dobermann Studio (Skrillex, Tiga, Bjarki), reminiscent of VHS experimentation seen in late-night MTV clips from the 90s.
The producer adds:
Our goal was to construct a realm that straddles the line between human and machine. They wonderfully captured the song’s essence by blending striking visuals of nature, humanity, and urban landscapes to illustrate the dichotomy of order and chaos. I especially appreciate the use of object recognition that pays homage to both machine learning and nostalgia; it creates the sensation of memories being unlocked and reflected back on screens.
Tune in now.
HAAi hosted UNiSON at The Cause in London on March 15th.
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London-based producer HAAi is back with a new single titled 'Can't Stand To Lose'. The Australian-born innovator fuses elements of club culture with unique and distinctive touches.