London's saviour keeps blurring the lines...
12 · 02 · 2025
The underground act fakemink has released a new single titled ‘Easter Pink’.
This mysterious artist remains incredibly productive, dropping around 50 tracks in 2024 – that’s one song per week, an overwhelming surge of creativity that mixes vibrant club electronics, retro-futuristic themes, and a multitude of inside jokes.
Entitling his latest album ‘London’s Saviour’ likely hints at the pompous attitude involved – there’s a resemblance to Dean Blunt in his ability to provoke, yet fakemink consistently enriches his work with exceptional pop concepts.
Take a listen to ‘Easter Pink’. This lively digital composition takes inspiration from the blog era, transitioning through 00s indie-disco influences – reminiscent of Soulwax remixes and Kitsune Maison compilations – into cloud rap, all executed with a flair and style that avoids descending into a sleazy throwback.
Rather, it showcases 87 seconds of raw charisma – the flows exude London vibes, and there’s a universal, tongue-in-cheek arrogance that energizes ‘Easter Pink’, which he describes as “luxury and dirty.”
The video, shot by Nategotsis, unfolds like a Pinterest board from 2009, heavily influenced by vintage American Apparel advertisements – one must admire the dedication to this aesthetic.
Check it out below.
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The underground artist known as fakemink has released a new single titled 'Easter Pink'. This mysterious musician remains highly prolific, with plans to release approximately 50 tracks throughout 2024.