Sam Fender's 'People Watching' is an excellent tribute to the North East and an immediate classic. Moving from his characteristic Springsteen-like anthems to more stripped-down indie rock vibes, it’s clear that Fender’s third album is a remarkable achievement.
Stream: ‘People Watching’ – Sam Fender
I’m not lecturing, just sharing, as I’ve outgrown the shoes I once wore. Yet, I can’t stop pondering where I might be in this decaying empire…
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It’s truly uncommon to encounter such an outspoken and sincere artist as Sam Fender. The English singer-songwriter proudly showcases his northern heritage and hometown with an unwavering spirit that is evident in all his work. With tracks like “Seventeen Going Under,” “Hypersonic Missiles,” and “Spit of You” in his catalogue, it’s clear that Fender has a natural talent for expressing his intentions through lyrics and compelling music. As a supporter of those who must toil harder to gain recognition in the industry and a frequent maker of politically charged and truthful songs, Fender's presence resonates on a different level. He embodies authenticity, allowing his influences to shine through while infusing his unique touch into everything he creates.
People Watching – Sam Fender
Released on February 21st via Polydor Records, Fender's third studio album, People Watching, is a comprehensive masterpiece of storytelling.
The opening title track serves as an exhilarating, drum-driven rock anthem that sets the tone for the album and the world it portrays. The song evokes nostalgia, reminiscent of running – perhaps towards a future and a new life, yet allowing the past to linger. It conveys themes of lost love, hope, memory, and heartbreak. Fender paints a vivid picture of reminiscence for life and love once cherished, which continues to linger.
I people-watch on my way home
Everyone on the treadmill, running
Under the billboards, escaping the heat
Someone’s sweetheart is out on the street tonight
Oh, I can’t stop running
I see the entire town fall
“Nostalgia’s Lie” immerses itself in a rock-infused dreaminess about days that may not have been as perfect as they felt at the time. Fender reflects on the moment when the rosy perspective fades, revealing the bleak reality: “What is this place? / Can you take me back to somewhere darling / Where I feel safe?” There’s an element of wistful wishing that maybe we can return to that blissful state where everything still felt beautiful and harsh truths were yet to be learned.
For all my friends who are gone
Those were the times when we had nothing
Most of my friends still oppose it
For all I’ve gained, I’ve lost something.
With generally uncomplicated instrumentation, the track flows seamlessly as it reminisces about the once-believed ‘good old days.’ There’s no tension, just wonder and an undeniable yearning, beautifully highlighted by Fender’s vocal quality. “Nostalgia’s Lie” feels earnest and maybe a bit naive, yet it is aware as a fresh perspective on life is embraced.
Touching on issues regarding UK politics and the living conditions in the North East, especially among struggling communities, “Chin Up” pays tribute once again to tough realities. Fender's ability to balance his privilege as a successful musician, experiencing fame and fortune, while observing the struggles of his origin is striking. “Entitled, idle and dumb / Twenty-eight, still sucking my thumb / Hard truths I’m dancing to the rhythm of it / Scarred youth, but now I’m actually going through it.”
Continuing the theme of reflection regarding self and his past in relation to the present, Fender returns to discussing topics he previously explored in “Leave Fast” from Hypersonic Missiles, in “Wild Long Lie.” The sentiment echoes the earlier song, where he sang, “Leave fast or stay forever,” and now expresses, “I think I’ve got to leave this town.” The song overall evokes the Hypersonic Missiles era with jangly guitars and an almost sparkly atmosphere enhanced by keys and synths, complemented by a saxophone, making this track exceptional.
Sam Fender © Sarah Louise Bennett
“Arm’s Length” slightly veers into pop territory, although it’s rooted in rock and indie rock elements that sustain the track’s appeal. Notably, “Arm’s Length” features particularly introspective and self-critical lyrics. Fender confesses, “I’m selfish and I’m lonely,” then queries, “So, oh, do you have to know me, know me inside out? / Do you have to know me, know me inside out / To have a good time?” candidly indicating his preference to keep others at a distance rather than expose his true self.
“Crumbling Empire” further explores the themes tackled in “Chin Up,” and is poignantly reflective. Lines like, “I don’t wear the shoes I used to walk in / But
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Sam Fender's ‘People Watching’ is a remarkable tribute to the North East and an immediate classic. From his signature Springsteen-inspired anthems to more minimalist indie rock vibes, it's clear that Fender's third album is a significant achievement.