At the heart of its newest creative achievement, Desperados raises an essential question for Gen Z: What has happened to life’s spark of spontaneity? Citing a global research study revealing that fewer than one in ten young adults make plans with less than 24 hours’ notice, the lively agave spirit brand is shifting its focus back to the present, uncovering new opportunities within each fleeting moment.
In light of these findings, Desperados ventured into the charming backstreets of Madrid to host its Superlatino event, transforming the ordinary into a vibrant celebration of Latin culture. As guests arrived, they were welcomed into a bodega-themed extravaganza filled with shelves lined with sweets, olives, crisps, and, of course, bottles of their brew. Every corner of the venue offered a new avenue for expression, featuring sparkling tooth gem designs and unique manicures, encouraging guests to embrace boldness, daring, and playfulness.
After attendees filled their baskets, the night continued with a surprise performance by MICRO TDH and OVY ON THE DRUMS, who unveiled their latest collaboration ‘GUAO GUAO’ on the main stage. Serving as the soundtrack for Desperados’ current campaign, The Beer With Latin Vibe, the duo infused the atmosphere with a catchy reggaeton beat, combining an infectious bassline with a memorable hook. Ultimately, the track symbolizes the ongoing camaraderie between the artists, blending MICRO’s melodic rap verses with OVY’s dynamic productions, rooted in their respective upbringings in Venezuela and Colombia.
CLASH spoke with the rising stars, exploring their recent collaboration, the essence of their sound, and the significance of Latin music gaining global recognition.
—
—
Can you recall your first moment of creative expression through music?
MICRO TDH: I remember writing my first song when I was 10, inspired by my guitar teacher. While taking lessons, he taught me to record myself, and together we created that song.
Then you transitioned to freestyling. How did that shape your artistry?
MICRO TDH: Freestyling is where it all began. It’s a significant culture that requires quick thinking. I wasn't just freestyling; I was also rap battling. It’s a whole different challenge because you need to think even faster. To this day, it aids my creative process and encourages me to explore beyond the first idea that pops into my head.
OVY, in 2012, you began exploring music production after a family friend introduced you to Fruity Loops. What did those early steps entail?
OVY ON THE DRUMS: Honestly, it felt destined to happen. I didn't envision myself making music; I was focused on playing football. It required a bit of magic for music to enter my life.
What excited you most about becoming Desperados’ artistic director?
OVY ON THE DRUMS: Collaborating with such a renowned brand gave me a thrill, especially since they considered me for the role. I was overly excited when they approved my music proposal. I never take big career milestones for granted; I remain surprised and inspired by the journey.
You collaborated on the track ‘GUAO GUAO’. What was it like to unite your talents?
OVY ON THE DRUMS: Creating ‘GUAO GUAO’ was truly magical. Desperados wanted an upbeat song with a Latin vibe, and the first melody I thought of was the hook, which I recorded with my voice on my phone. I layered effects on it, infusing it with a Latin flair. Additionally, I had a song from MICRO that had lyrics but needed a rap component.
So, I combined the two and sent it to Desperados. They instantly loved it. There was a natural chemistry, and while we adjusted some explicit lyrics, the track's essence remained intact from the beginning. I've known MICRO for years, and I’ve always admired his artistic expression and relationship with music. Collaborating with MICRO is always a delight.
In what ways do you think you challenge each other creatively?
OVY ON THE DRUMS: Creatively, I feel we advance significantly when I’m in the studio, fueled by the vision and passion inspired by MICRO’s ideas. He has countless concepts, and I help distill them down to the best one. We truly listen to each other.
What was your favorite part of the creative process?
MICRO TDH: My favorite part was the catchy and fun nature of the ‘GUAO GUAO’ segment. My fans loved it!
Can you describe the music video? How do the visuals reflect the energy of the track? What was the atmosphere like on set?
MICRO TDH: Filming in Portugal was surreal for me. They aimed to capture the essence of our song alongside the vibe of our Latino culture. It was fascinating to see their interpretation, blending Latino energy with a European flair.
If you could
Following his rise to extraordinary fame from a memorable Eurovision victory and a string of major hits, Måneskin's lead singer Damiano David eventually hit his breaking point. Now, after taking a step back and relocating to LA to start anew, he is prepared to embark on his next chapter.
U.S. Girls has released a new single titled 'Like James Said'. Meg Remy is returning with a new album, 'Scratch It', which is scheduled to be released this summer under 4AD. This signifies her comeback with
On the night of May 8th, Vienna's Heldenplatz transformed into a completely different place. The atmosphere, laden with history, was filled with voices from various generations coming together in a
A decade following her self-titled debut album, ESKA is making a comeback this month with her second album, 'The Ordinary Life Of a Magic Woman'. Boundless creativity
Singer/songwriter Tara Beier presents her essay titled "I Bring My Own Thread to the Folk Tapestry," in which she reflects on her experience as a biracial woman traversing the predominantly white realm of folk music, featured in Atwood Magazine's AAPI Heritage Month series!
WOMBO has released a new single titled 'Danger In Fives'. The band comes from Louisville, a city in Kentucky known for its strong DIY community. Quietly
At the heart of its newest creative achievement, Desperados asks a vital question to Gen Z: What has become of life’s touch of spontaneity? Considering a