Featuring Ezra Collective, Diego Naska, and Prince Walya, the Texan brand presents an engaging campaign that resonates with its growing, innovative community.
Dickies has updated its essential wardrobe, addressing the summer warmth with a lighter, more functional work pant – the 247.
Founded in 1922 as a family-owned business, the Texan brand has established itself as the top workwear label globally, discovering its strengths in everyday life. From skateboarders to tattoo artists, baristas, and construction workers, Dickies’ robust and adaptable designs have cultivated a devoted community that spans generations and continues to expand.
Today, the brand introduces the 247 Work Pant, a reliable workhorse designed for continuous use. Inspired by classic styles like the 875 work pant and Double Knee, this model features an enzyme-washed 8.3oz cotton twill with an additional phone pocket, providing a softer and more functional experience for wearers.
To celebrate the launch of the 247, Dickies shares a glimpse into a day in the life of Ezra Collective, Diego Naska, and Prince Walya, a renowned group of musicians that exemplify the brand's dedicated approach. Highlighting their experiences between studio sessions, coffee breaks, dog walks, and live rehearsals, the campaign offers an immersive look into their artistry, navigating through jazz, punk, and beyond.
Regarding Dickies’ latest endeavor, Global Brand Marketing Director Filip Elerud states: “The campaign embraces authentic stories and creative communities, showcasing the 247 work pant in various moments and lifestyles.” He adds, “It’s about adaptability, simplicity, and remaining true to the brand's workwear heritage while progressing with a new generation.”
The 247 Pant can be purchased at www.dickieslife.com.
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Dickies has revamped its essential wardrobe by addressing the Summer heat with a lighter and more functional work pant - the 247. Originally founded in 1922 as