bbno$ returns with two new singles that emphasize his distinct blend of independence, unpredictability, and fun. He discusses his commitment to DIY methods, teaming up with unexpected collaborators like VTuber Ironmouse, and creating music that is guided by instinct rather than strict rules.
Stream: “1-800” – bbno$ ft. ironmouse
There’s a certain kind of artist who flourishes in chaos—not in a messy way, but in a joyful, whimsical way. That’s bbno$.
The Canadian artist, born Alexander Gumuchian but better known as bbno$, has carved out a career through unpredictable decisions, anime allusions, and music that doesn't take itself too seriously yet resonates deeply.
His recent singles “Mary Poppins” and “1-800” fit perfectly within his style: high-energy, irresistibly catchy, and just unconventional enough to feel fresh. “1-800,” his latest release featuring VTuber Ironmouse, adds a unique excitement to his body of work. As he puts it, “There’s something with ‘1-800’ that feels like a perfect song.”
Notably, bbno$ imbues a significant intention behind his playful exterior. He remains entirely independent, pays careful attention to his marketing, and plans cosplay releases to coincide with his music. He joined our conversation from the back of an Uber, attempting to manage a neck injury from a music video shoot. “I just jumped in from filming a music video and I strained my neck. I have a bulged disc—so I just took two Tylenols and now I’m in an Uber on my way to another session.”
There’s a definite universe where his music thrives, with each new single contributing to the bbno ecosystem. It’s a bit DIY, over-caffeinated, and always moving—but it succeeds because it doesn’t feel forced. Whether it’s a track that makes you move or a punchy line that strikes just right, or fans connecting with his embrace of cosplay, he’s not after an emotional climax; he’s after the moments.
Recently, the artist has been integrating activism into his work in a fresh way. After a collaborator on the “Mary Poppins” music video made racist remarks, bbno$ decided to donate all the song's music video proceeds to the Palestine Children’s Relief Fund. He remarked it was simply the least he could do.
From music to activism, there’s a clear thread of authenticity and a refusal to question what resonates best within his music. When asked about his future direction, he candidly responded, “Where am I taking myself next?” he chuckled. “The chiropractor.”
And honestly? That makes sense.
We spoke with bbno$ about his new single “1-800,” his perspective on being a “viral pioneer,” and his relationship with fans through cosplay. Read the full interview below.
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:: Stream/Purchase “1-800” here ::
:: Connect with bbno$ here ::
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A CONVERSATION WITH BBNO$
Atwood Magazine: Congratulations on the release of your new singles, “Mary Poppins” and “1-800.” What excites you about these releases?
bbno$: I’m really ecstatic about them, especially “1-800.” I think it’s one of the stronger tracks I’ve produced in a while. It features Ironmouse, who is one of the most popular VTubers in the Twitch community. She’s super enthusiastic about it. There’s a vibe with “1-800” that feels like a perfect song.
I have a strong, positive feeling about “1-800” specifically because I have so much lined up. I’ve planned several cosplays and marketing strategies already aligned with it. Honestly, I prioritize the marketing behind my music and the story I can tell. The sociological impact of people embracing my music is really fascinating to me. I genuinely love these two tracks; they’re definitely hits. I’ve performed them live, and they generate fantastic energy.
What was your songwriting process like for “1-800”?
bbno$: Lyrically, it’s all about entertainment. I’m not aiming for a deeply moving song that evokes strong feelings. Instead, I want to create workout music, tracks for walks—something with a slightly faster tempo that makes you want to step up your pace. That’s the kind of music it is.
When writing, I genuinely enjoy crafting moments within songs that feel fresh and organic from start to finish. This organic quality is crucial to my approach. It’s very DIY—so much so that I even injured my neck during a music video shoot. It’s a nonstop process; it’s a wheel that keeps turning.
How do you see your new music fitting into your journey as an artist—and where are you headed as a musician?
bbno$: I just do what I want. I’ve been independent throughout my entire music career because I don’t let anyone dictate
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bbno$ has returned with two new singles that reinforce his distinctive blend of independence, surprise, and enjoyment. He shares insights on maintaining a completely DIY approach, partnering with unexpected artists such as VTuber Ironmouse, and creating music that prioritizes intuition over conventional guidelines.