The beginning of a new era...
14 · 07 · 2025
Futuristic alt-pop icon Au/Ra embarks on a new journey with her latest single ‘CRACK!’ – check it out now.
The artist recently concluded a chapter with her comeback track ‘BLAH’, promising to challenge conventions along the way.
Now collaborating with the influential Polydor Records, Au/Ra’s new release may be her strongest statement yet.
Available now, the digi-pop standout ‘CRACK!’ shatters self-imposed limits, showcasing Au/Ra’s almost punk-like resistance to the status quo.
She expresses: “I wanna punch the glass / I wanna kill the buzz / I wanna break the game / I wanna watch it crack.”
“I wrote ‘CRACK!’ during a difficult time,” Au/Ra explains. “The song explores social media addiction and employs the online realm as a metaphor for depression; feeling connected yet profoundly isolated, numb yet still acting as if everything is okay. It captures the odd normality of our digital existence, where everything seems pixelated and sedated, as we realize it’s gradually draining us — and the desire to escape it. However, avoiding reality always catches up to you.”
The video, crafted by Andy Mihov, depicts Au/Ra navigating a computer game-like scenario, fighting through distorted digital “levels” in pursuit of self-empowerment.
Tune in now.
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Futuristic alt-pop artist Au/Ra begins a new chapter with her latest single 'CRACK!' - listen in now. The songwriter wrapped up a phase with her recent return 'BLAH',