06 · 08 · 2025
Justin Bieber has unexpectedly released a music video for his single ‘YUKON’ from his latest album ‘SWAG’.
The video, directed by Cole Bennett and shot in black-and-white, provides a heartfelt look into Bieber’s life as a father, featuring his wife Hailey and their 11-month-old son, Jack Blues.
Shot over several days in Spain and Italy, ‘YUKON’ marks Jack Blues’ first appearance on screen. Hailey, who has appeared in her husband's music videos such as ‘10,000 Hours’ and ‘Stuck With U’, joins Bieber in a video that draws visual inspiration from classic Herb Ritts videos from the ’90s.
Last month, after the surprise launch of his latest album ‘SWAG’—which CLASH reviewed positively as a bold and at times ethereal experience—the single ‘DAISIES’ became Justin Bieber’s eighth UK Number 1 single, placing him alongside Oasis, The Rolling Stones, and Sam Smith in the ranking of artists with the most Official UK Number 1 singles.
Check it out below.
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Justin Bieber has unexpectedly released a music video for his track ‘YUKON’, taken from his latest album 'SWAG’. The video, filmed in black-and-white and