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Florence + The Machine confronts male ego and the double standards of the industry in their new song 'One Of The Greats.'

Florence + The Machine confronts male ego and the double standards of the industry in their new song 'One Of The Greats.'

      Florence Welch of Florence + The Machine has shared another glimpse of her upcoming sixth album, ‘Everybody Scream,’ set to release on 31st October. The nearly eight-minute track serves as an epic reflection on the cost of being recognized as ‘One Of The Greats.’ With a sound reminiscent of Patti Smith's gritty poetry-rock blend, Florence contemplates musical legacy and the pressure to validate oneself, particularly in a predominantly male industry: “It must be nice to be a man / And make boring music just because you can,” she expresses. Discussing the song's creation, Florence explained, “I find it hard to articulate this one; it was like a lengthy poem about the cost of greatness. Who determines what that means? Why do I desire it so much? Why am I never content? I feel like I lose a part of myself every time I create a record, and I nearly faced that fate on the last tour. Still, I always pick myself up to try again, striving to appease that one critic or to finally create something perfect enough for me to rest.” She further elaborated: “In the early stages of my career, I faced constant ridicule for my expansive expression. I was thrust into the limelight while hearing repeatedly that I didn’t deserve it or that it wasn’t good simply because others didn’t like it. So, perhaps this is a 15-year release of frustration. Yet, some lines I retained because I thought they were amusing.” The single, recorded in one take with IDLES’ Mark Bowen, was produced by Aaron Dessner, who, according to Florence, “helped us elevate it to a truly transcendent level.” “I aimed for it to feel like you were fading away by the end,” she mentioned. “That’s often how the creative process feels to me — a cycle of death and rebirth.” Check out the captivating visualizer for ‘One Of The Greats’ below.

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Florence + The Machine confronts male ego and the double standards of the industry in their new song 'One Of The Greats.'

She characterizes this second single from ‘Everybody Scream’ as “a 15-year release of frustration.”