Eastpak has joined forces with the NBA for a collaboration that emphasizes both functionality and transitional style. This partnership leverages the NBA's cultural significance, enabling fans to showcase their favorite teams outside of the arena and incorporate them into their daily attire.
Originally founded in 1952 in Boston, Massachusetts, as a producer of military-grade packs and duffels for the US Army, Eastpak has established a reputation for durability and practical design over the last 75 years. Since the year 2000, the brand has further evolved into the lifestyle sector, marking this century with a series of high-profile luxury fashion collaborations, applying its technical expertise and distinctive design to brands such as MM6 Maison Margiela, Craig Green, and Diesel.
Currently, Eastpak has collaborated with the National Basketball Association (NBA) to create a fun and innovative collection that transitions seamlessly from the court to the streets. This collection is inspired by the sport's growing popularity and cultural influence, with each piece crafted with NBA fans in mind.
Steve Griffiths, NBA Europe and Middle East Associate Vice President of Global Partnerships, stated, “We constantly strive to find new ways to enhance fan expression, and this collaboration with Eastpak fulfills that goal through imaginative designs and established quality.” With a record number of European players now in the league and increasing participation in basketball, it's a prime time to be a fan.
At the core of the collection are four Day Pak’rs rucksacks, each honoring some of the most iconic teams in NBA history: the Chicago Bulls, Boston Celtics, Los Angeles Lakers, and Golden State Warriors. The NBA pattern is prominently featured on classic styles such as the Transit’r, minibags, and more, while the Bak’r and Groupie styles boast a unique texture that resembles the surface of a real basketball.
Pete Winkworth, Marketing Director of Eastpak Global, remarked, “As basketball continues to extend its influence beyond the court, shaping fashion and identity across generations, this collaboration with the NBA celebrates cultural influence and self-expression. It signifies Eastpak’s ongoing growth as a brand rooted in urban culture and reinforces our position at the crossroads of lifestyle and streetwear, appealing to today’s culture-makers.”
The collection is now available at eastpak.com.
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Eastpak has joined forces with the NBA for a collaboration focused on practicality and versatile style. Drawing inspiration from the NBA's cultural significance, the