The third installment of schuh's 'Together Hits Different' campaign highlights instrumentalist Geo Jordan and DJ Clara Rosa.
As a prominent footwear retailer in the UK offering over one hundred top sneaker brands, schuh is at the forefront of British streetwear and a key player in discussions surrounding the evolution of British youth culture. Today, schuh unveils a new character campaign titled ‘Together Hits Different,’ which is the second installment of its ‘Same, But Different’ initiative for the spring of 2025. “With this campaign, we aim to inspire our customers to embrace their individuality, pursue their passions, and express themselves in whatever way feels right – free from limits or expectations,” states Stephanie Legg, Chief Marketing Officer at schuh.
“At schuh, our customers are central to everything we do. ‘Together Hits Different’ celebrates the unique voices within our community and the strength found in embracing our differences,” adds Stephanie Legg. Grounded in the brand's founding principles, the campaign emphasizes a point of connection and common ground, “where personal style, shared passions, and culture converge,” according to a press release. Six individuals, recognized as trailblazers by schuh, have been paired in three groups for their influential roles in fashion, music, and sports, each sharing a narrative of identity, allyship, and belonging.
In this third installment of the campaign, Grammy-nominated producer and multi-instrumentalist Geo Jordan collaborates with Clara Rosa, an underground DJ who is celebrated for incorporating her unique Filipino cultural heritage into her sets in London. Chosen for their genre-defying status in music, both artists adopt an open-minded approach to their craft as they create their own paths in everything from music to fashion. In a conversation for schuh, and through a dedicated Zine, Geo Jordan and Clara Rosa discuss the significance of community and cultural identity through individuality and self-expression.
Additionally, schuh pairs Blackpool FC forward Jake Daniels with Baezians FC Co-Founder Nicole Chui, and plus-size content creator Alessia Golfetto with disability advocate Georgia Stannard.
Each character's journey is illustrated through a blend of behind-the-scenes moments and captivating portraits. Styled in key pieces from schuh’s spring footwear collection, each individual is encouraged to embrace self-expression through style and human connection, highlighting schuh’s core principles within the campaign.
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As a prominent footwear retailer in the UK offering more than one hundred top sneaker brands, schuh is at the vanguard of British streetwear and