JoJo Siwa is no longer adhering to the rules. With her bold new track "Bulletproof," the pop sensation, creative innovator, and Gen Z icon embarks on a daring new phase, where she takes control of her narrative. Self-directed, self-choreographed, and charged with emotion, "Bulletproof" transcends being merely a summer hit; it's a rallying cry for personal development, resilience, and artistic freedom.
JoJo Siwa has always been unafraid to speak up. Her pop persona is characterized by its loud, vibrant, and saturated essence, a kaleidoscopic vision filled with high ponytails, rhinestones, and unwavering optimism. However, with the release of her new single "Bulletproof," the 21-year-old international icon turns over a new leaf in her narrative, this time without the glitter glue.
In "Bulletproof," Siwa unveils her most genuine and revealing chapter yet, swapping bows for battle scars in a track that oscillates between euphoric synth-pop and emotional honesty. Drawing inspiration from the classic nursery rhyme “Frère Jacques” (yes, you read that correctly), this surprising incorporation forms the basis for something far more subversive: a sugary summer anthem with a strong core.
Written by successful songwriters Colin Brittain, Elijah Noll, and Taylor Upsahl, and produced by Brittain, the song bursts forth with vibrant synths, lively beats, and a catchy chorus that embeds itself in your mind after just one listen. Yet, it’s the deeper sentiment that gives “Bulletproof” its true strength: the realization that vulnerability is not synonymous with weakness, but rather the opposite.
Siwa mentioned in anticipation of the release, “It’s my most personal song yet because it reflects the journey I’ve been on, the challenges I’ve faced, and how I’ve grown through it all,” acknowledging that her path hasn’t been straightforward.
The track includes lyrics like:
I was goin’ through the motions
Skinny dippin’ in the pool,
yeah, I was livin’ in the moment.
Disconnect from my emotion.
It feels better not to feel,
and even better not to show it.
Was armed and petty,
Sharp and edgy ’til you took me out, I
Was dumb and deadly,
Wasn’t ready, when I turned around, you
Took a shot and hit the spot,
That’s when I knew, when I knew.
Suddenly, I’m not so, suddenly, I’m not so
Bulletproof, bulletproof.
Play it tough, but give it up
When I’m with you, I’m with you.
Suddenly, I’m not so, suddenly, I’m not so
Bulletproof, bulletproof.
Transforming from a YouTube sensation to a Nickelodeon icon, to a queer role model and viral pop provocateur, JoJo Siwa has evolved in real-time before millions. Her previous EP, "Guilty Pleasure," served as an alert: A bold, unfiltered introduction to Siwa 2.0. With "Karma," she broke free from the constraints of a child star and raced into the chaotic, unfiltered realm of young adulthood, amassing over 100 million streams and a wave of TikTok choreography. "Bulletproof" advances that evolution even further, bursting with heartbreak, hope, and healing.
Musically, the single's structure is deceptively light, capable of accompanying pool parties and Pride parades, yet its lyrical depth reveals a more touching story. This duality—navigating pain while also showing strength—lies at the heart of "Bulletproof." It's a tribute to resilience, wrapped in shimmering synths.
However, what truly distinguishes this release is its visual component. Directed and choreographed by Siwa, the "Bulletproof" video is an exhilarating and colorful display of dance, self-expression, and storytelling. Abandoning typical kid-pop choreography, it instead features raw, powerful routines that blend contemporary, hip-hop, and theatrical elements in a uniquely Siwa manner.
Blending the energetic feel of a music video with the spectacle of a stage performance, this visual serves as a tribute to reclaiming control. Siwa’s direction is characterized by dynamic camera movements, vibrant color schemes, and carefully synchronized choreography that emphasizes the theme of self-determination. Every hair flip, spin, and intense gaze feels like an act of reclamation.
Yet, there remains an element of approachability. This isn’t a dark reimagining of a teen idol morphing into a troubled artist. JoJo Siwa retains her playful character, still able to infuse a wink during a dance break. She remains attuned to her audience, many of whom are maturing alongside her, crafting music that resonates with both their struggles and aspirations.
The lyrics reflect this
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JoJo Siwa is finished adhering to the norms. With her audacious new single "Bulletproof," the pop sensation, innovative creator, and Gen Z icon embarks on a courageous new journey, taking complete control. Self-directed, self-choreographed, and infused with deep emotions, "Bulletproof" transcends being merely a summer hit; it's a rallying cry for personal development, strength, and creative freedom.