Fast-forward. A life immersed in media. A career. A series of companies. And always the underlying question: Who controls the narrative? Who benefits from the performance? And why does it seem that, in an age of constant connection, people feel so divided?
We've been offered the illusion of freedom. But behind the filters and follower counts, we've become the largest unpaid workforce in history – 2 billion individuals, laboring for Zuckerberg.
Day in and day out, click by click, our efforts construct empires for a select few – while we, the masses, subsist on scraps of connection. All under the blue light’s shine and the mantra of “likes.” And somewhere, amidst the swipes and the silence, I began to hear it: “We don’t need no education… We don’t need no thought control…”
That song transcended school. It spoke to systems. To the barriers they continuously erect between us. To a world that promotes conformity, rewards submission, and punishes dissent, even in the realm of art.
And now? The new barrier is digital. Invisible. Algorithmic. And stronger than steel. We may not see it, but we feel its presence. That unsettling sensation of shouting into a void. That your voice, your story, your truth has to be shaped, monetized, manipulated just to be heard.
The injustice is unending. The silencing is ingrained. But here’s the truth:
We refuse to accept it.
That’s why we created WeAre8.
It’s not merely a platform. It’s a rebellion.
A digital love letter to freedom, unity, and the indomitable power of the human voice.
I come from a generation where mixtapes held great significance. Every track conveyed a message. Every lyric held meaning. Whether selling records at 15 or reshaping social tech in my 40s, my mission has always been the same:
To ensure people feel less isolated. To amplify significant voices. To empower creators economically. To raise awareness. To create music that inspires movement.
Because ultimately, the most impactful revolutions don’t begin in boardrooms.
They emerge in back rooms with a beat. They start with poetry on tattered paper. They originate with a girl behind a counter with a dream, pressing play.
And they culminate with all of us, in sync. Together.
WeAre8 is for those children who never felt acknowledged. For the artists remixing resistance. For the poets sharing truths with a world that just wants you to scroll by more quickly.
It’s constructed like a song, with community serving as the chorus, justice as the rhythm, and equity as the underlying beat.
Because when individuals are valued, technology transforms into art, and art evolves into community. And suddenly, the wall begins to crumble. Light penetrates. We remember our worth. We recognize our connection to one another.
To everyone who has ever been told they are just another brick in the wall: You are not. You are the voice that can dismantle it. And we’re creating something new on the other side.
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Fast-forward. A life in media. A profession. One company after another. Yet, the question remains: who controls the narrative? Who benefits from the