This year’s British Grand Prix represented a notable moment in motorsport history. In celebration of 75 years of Formula 1, Silverstone organized an entire weekend with a British music lineup that blended the excitement of high-speed racing with the essence of a British festival.
CLASH was invited by viagogo to attend the Silverstone racetrack from Thursday leading up to the climax of race day on Sunday. Fans enjoyed a diverse array of music across genres, including stadium rock from Sam Fender, the soulful sounds of RAYE, indie vibes from the Stockport band Blossoms, JADE’s electronic pop, and EDM performances from Becky Hill. DJ sets from artists like Fatboy Slim, Mike Skinner, and Sub Focus added big beat, UK garage, and bass music to the festivities.
When the line-up for Silverstone was revealed in February, viagogo – the leading global ticket marketplace – noted a 70% rise in fans looking for F1 tickets compared to the previous week. Sam Fender emerged as the most in-demand artist, as shown by search data on viagogo. In the month before his headlining show at St James Park on June 15th, fans searched for tickets nearly 2.5 times the stadium's capacity. In 2024, RAYE achieved remarkable success at the BRIT Awards, winning six awards, which led to an incredible 845% increase in ticket searches on viagogo the following week.
By prioritizing fans and removing obstacles for a sport that has not always been easily accessible or affordable, viagogo seeks to connect music enthusiasts with some of the biggest Grand Prix events. Through its partnership with Alpine, viagogo enhances the ticket purchasing experience via a platform that operates in 195 countries and 33 languages, helping BWT Alpine Formula One Team expand its global audience and increase its fanbase. This unique collaboration highlights viagogo’s leading position in global ticketing, allowing BWT Alpine Formula One Team to offer primary ticket inventory directly on the platform, streamlining access for fans and ensuring a secure and user-friendly ticket buying experience.
In a live event market complicated by dynamic pricing and scalpers, gaining access can be challenging, particularly in the structured environment of Formula 1, one of the fastest-growing sporting events. F1 and its drivers, who have captivated a dedicated following, are increasingly intersecting with music, film, and fashion. Complementing the release of F1: The Movie – which has earned nearly $400 million globally – Atlantic Records launched the companion album 'F1 THE ALBUM,' featuring original songs from various international artists including Ed Sheeran, Rosé, Tate McRae, RAYE, Burna Boy, Sexyy Red, Myke Towers, Madison Beer, Peggy Gou, and others.
F1 has become a pop culture phenomenon, evidenced by a surge in online activity, viral tweets, and celebrity appearances, notably during Martin Brundle’s famed grid walks. The sport's cross-cultural appeal has been partially fueled by the Netflix docuseries Drive to Survive, particularly among Gen Z: following the Season 7 premiere on March 7 this year, viagogo recorded an 87% increase in fans searching for F1 tickets that week compared to the prior week.
Having experienced the 2025 Grand Prix weekend at Silverstone – a rich blend of engineering marvels and live music – the fan experience was truly a highlight. It was a vibrant, real-time celebration of motorsport paired with contemporary British music. We look forward to next year.
This isn't merely another performance: it's an 11-hour celebration, and everyone is in attendance.
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This year's British Grand Prix represented an important milestone in the motorsport realm. Commemorating 75 years of Formula 1, Silverstone organized an