Magnum Ice Cream has revived its Pleasure Pass initiative, offering the largest selection of prizes to date.
As summer is in full bloom, Magnum Ice Cream aims to engage music enthusiasts with some of the most anticipated events on the calendar. Now in its third year, the Pleasure Pass campaign seeks to reward loyal fans with FREE VIP access to two of the most renowned music festivals of the season – the Sziget Festival in Budapest and the All Points East festival in London.
In an era of fluctuating ticket prices and resellers, securing access to exclusive events is increasingly challenging. Additionally, our fixation on the digital realm can sometimes overshadow real-life experiences.
By prioritizing fans, the Magnum Pleasure Pass intends to navigate these challenges, bringing music lovers closer to Europe’s premier events. To learn more about the Magnum Pleasure Pass and the chance to win VIP tickets, visit online HERE.
The initiative is already showing positive results – one fortunate Charli xcx superfan had the opportunity to meet the 'Brat' icon backstage at a Dublin concert on June 17th.
Jessica Stewart, the superfan who enjoyed the meet-and-greet with Charli xcx, expressed: “I've been a Charli fan forever, but nothing could have prepared me for meeting her. Experiencing it with my three best friends? Incredible. It felt like we stepped into someone else's Instagram story, but it was ours. Magnum made us feel like the main characters for a day, living out something we had only ever dreamed about.”
Looking forward, two major events are on the horizon for fans. The first is a VIP trip to Sziget Festival in Budapest, which includes flights, accommodation, and VIP tickets, allowing attendees to enjoy performances from the luxurious Sky Box. The second is access to the unmissable All Points East festival in London, featuring performances from record-breaking BRIT winner RAYE, Doechii, The Maccabees, and more. Additionally, you'll enjoy exclusive access to the Magnum Bar to indulge in your favorite Magnum ice cream while celebrating with friends.
It’s a thrilling time for Magnum, as they have just introduced two exciting new flavors in their Utopia range: Magnum Utopia Double Cherry and Double Hazelnut.
Daniel Lythgo, Brand Manager at Magnum, stated: “Pleasure Pass 2025 is focused on creating unforgettable moments for music fans that they will cherish for a long time. Providing VIP access to the most dedicated fans is at the heart of Pleasure Pass. Charli xcx is renowned for creating those remarkable moments for her fans and communities to cherish, so we wanted this year’s Pleasure Pass campaign to emphasize collectively embracing those moments with others – uniting fandoms and their communities, all thanks to Magnum.”
For further details about the Magnum Pleasure Pass and the opportunity to win VIP tickets, visit online HERE.
The Atwood team shares the music they’ve been enjoying: This week's collection features Justin Bieber, Petey USA, Of Monsters and Men, D'Lourdes, James Vickery, Casii Stephan & Damion Shade, Charlotte Lawrence, Ben Hazlewood, Arcy Drive, Elias Hix, The Marches, Monterey J & Southsidefinn, Xin Liu, Joey Miceli & LEXXE, Chechii, Speedrun, Selve, Sophie May, Mya Angelique, The Wild Things, Firebug, ANDRO, Arts Fishing Club, Lucy Lane, & Fenno Street Jazz!
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Magnum Ice Cream has reintroduced its Pleasure Pass campaign, featuring the largest prize pool to date. With the summer season in full effect, Magnum Ice