Missoni has unveiled the second phase of its collaborative venture with the premium spirit and lifestyle brand Malfy Gin. This new season expands on the shared appreciation for elegant design and immersive experiences characteristic of both brands. Inspired by Missoni's ongoing real estate design endeavors, particularly the Missoni Resort Club projects, the collaboration encapsulates the essence of a sun-drenched summer along the Amalfi Coast.
This partnership fuses Malfy Gin’s expertise in distilling with Missoni’s vibrant and unique design style, adorning the classic Malfy bottle with a signature zigzag pattern designed by Missoni Home’s creative director Alberto Caliri. This version features rich hues of blue, ocean turquoise, and emerald green, evoking the pristine waters of the Amalfi Coast. The limited edition bottle is complemented by a corresponding Malfy copa glass. The gin itself is an ode to Italy, presenting a crisp, dry spirit with bright citrus notes from Italian lemons and the radiant warmth of handpicked juniper.
The collaboration will be celebrated with a packed schedule that includes a global launch event in Forte dei Marmi, Fashion Week, and Design Week, along with retail pop-ups and curated experiences throughout the summer.
Both brands invite consumers to indulge in the limited edition collaboration in the quintessentially Italian way, featuring a signature cocktail during aperitivo hour, with details for a ‘Malfy x Missoni Bianco Royale Spritz’ included in each collectible gift box alongside a second release of the Malfy Originale.
Murielle Dessenis, VP Global Marketing at Malfy Gin, states: “As our partnership with Missoni continues to flourish by engaging consumers with our brands’ effortlessly chic positioning and capturing the Italian allure, we are excited to enhance our collaboration with the fashion house to create a fresh campaign. This time, we will place the limited edition of Malfy Originale Dry Gin and our signature copa glass at the center of our upcoming experiences in upscale bars, beach resorts, and fashion events worldwide.”
Alberto Caliri, Creative Director of Missoni Home, remarks: “Building on our partnership with Malfy, this collaboration expresses Missoni’s iconic design philosophy as a journey through the essence of the Italian summer. This edition is not just a bottle; it’s a celebration of enduring moments where sunshine, wonderful company, and the colors of the sea come together to craft a delightful experience.”
The limited-edition Malfy x Missoni bottle will be available for purchase starting in July at select high-end retailers in Italy, the UK, Turkey, and the UAE, and can also be bought online at Tannico and Rinascente. For more information, visit malfygin.com.
XTIE, the renowned producer and singer-songwriter from Hong Kong, has unveiled her newest single, '+852'. This track delves into intricate emotions.
Atwood Magazine chatted with Pretty Jane about the family emotions present in their music, their forthcoming EP, and topics like cigarettes, mountains, and library cards. The Nashville-based trio conveys a strong sense of home in their sound.
Within approximately 10 seconds of Panic Shack’s debut album blasting through your eardrums, you can tell this band is the real deal. Astonishingly enjoyable guitar pop.
Sydney Minsky Sargeant has released a new solo track titled 'Long Roads'. The artist is primarily recognized for being an integral part of Working Men’s Club, but he is pursuing a solo venture with this release.
St. Vincent continues to be a prominent figure in the music scene. The American songwriter, whose real name is Anne Clark, arrived in the UK overnight to perform at a concert in
Valley Onda has released their newest single, ‘Minacious’. Since their debut in 2019, the Sydney trio has positioned themselves within the indie genre.
Missoni has revealed the second installment of its collaboration with the high-end spirit and lifestyle brand Malfy Gin. For this upcoming season, the