Bread & Butter is returning to the runway with a summer denim collection created in collaboration with Mia Laila, founder of the London-based brand Milo Vogue.
Titled the ‘Summer Denim Collection,’ this year’s event will showcase more than 200 pairs of deadstock Carhartt jeans sourced by the Bread & Butter team. A selection of local designers, also curated by Bread & Butter (including Kathryn Vintage, Wonderound, S**t Happens, Adam Reed, and Max MP), will be invited to repurpose the denim, unveiling their own designs this Saturday alongside Mia Laila of Milo Vogue, who will present her interpretation of Japanese workwear.
On Saturday, Bread & Butter’s Shoreditch store will be transformed into a community-driven creative hub, featuring a makeshift runway on the street accompanied by live music for a full 12 hours. This denim showcase follows last year’s successful ‘Euro 2024’ collection, which focused on repurposing vintage football shirts and unique designs. Staying true to its core mission, the event will highlight lesser-known grassroots artists and designers in tandem with established figures.
“We are incredibly excited!!” says Ben, the founder of Bread & Butter. “Every year, our Summer Event embodies community, creativity, fashion, music, and culture. This year’s denim collection with Milo Vogue takes something previously worn and puts it in the spotlight. Our brand’s main focus is on vintage fashion, aiming to demonstrate that all items can continue to have life even after being discarded, while also showcasing grassroots talent in both fashion and music. This event allows us to unite everything we represent as a brand while creating something beautiful for everyone to participate in and remember.”
“Creativity is part of my DNA, and upcycling is my way of narrating stories through clothing,” says Mia Laila, founder of Milo Vogue. “Collaborating with Bread & Butter has challenged and developed me as an artist, using Carhartt denim in innovative ways that I hope will inspire others. What makes this event even more meaningful is its fusion of music and fashion, working alongside my dad, Ray Keith, who will be DJing, and the rising talents from the jungle scene, Kaya Fyah & Jayahadadream. It’s more than just fashion; it’s about culture, community, and continuing a legacy.”
The Bread & Butter team will also honor the legacy of Notting Hill Carnival, which coincides with the weekend, emphasizing a shared commitment to community and Caribbean culture featuring Caribbean artists on the lineup and partnering with the Caribbean restaurant Mama Ky’s on-site.
Sign up for free tickets here and find the details below:
Highlights:
• Date: 23 August 2025
• Time: 3pm – 3am
• Venue: 72 Rivington Street, London, EC2A 3AY
• Fashion: Reworked Carhartt denim by Milo Vogue x Bread & Butter and curated designers
• Music: A diverse lineup featuring legendary DJs and grassroots talent
• Food: Caribbean soul food by Mama Ky’s
• Partners: Malaya Productions
Somewhat cautious in certain areas, but still a gratifying outcome.
Navigating through dark claustrophobia and expansive soundscapes, both the composition and delivery are strikingly beautiful.
Curated by Mitch Mosk, this week's Editor's Picks showcases music from The Tullamarines, Ellur, Nadia Kadek, Couch, runo plum, and Still Blank!
Omar+ has experienced a remarkable year. The DJ, vocalist, and producer has risen through the ranks and collaborated with some of the most esteemed figures in electronic music.
Australia’s emerging pop star Ruel has announced the release of his second album, 'Kicking My Feet', set to drop on October 17th through Giant Music. With this announcement, the
FKA twigs has been added to the All Points East line-up. The multi-award-winning artist RAYE will headline the main stage on Saturday, August 23rd, accompanied by a
Bread & Butter is making a comeback to the runway with a summer denim collection created in partnership with Mia Laila, the founder of the London-based brand Milo.