ALLDAY PROJECT sits down with CLASH for their first European interview to talk about their self-titled debut EP, challenging stereotypes and boundaries, and their commitment to continuous growth.
Having emerged as one of the most talked-about groups in Korea in 2025, ALLDAY PROJECT is ready for their major international breakthrough with their vibrant and adaptable self-titled debut EP.
When you ask someone in Korea, “Who is your current favorite group?” there's a strong possibility they will mention ALLDAY PROJECT.
This five-member group, consisting of Annie, Tarzzan, Bailey, Woochan, and Youngseo, debuted in June 2025, immediately captivating the youth of Korea with their bold attitudes and limitless creativity.
ALLDAY PROJECT made a significant entrance with their hit singles ‘FAMOUS’ and ‘ONE MORE TIME,’ propelling them toward global fame.
Having already positioned themselves as one of the groups to keep an eye on in 2026, ALLDAY PROJECT continues their impressive momentum with their debut self-titled EP, showcasing a fresh side of the group through innovative and varied tracks.
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Congratulations on the debut EP! How have fans responded so far?
Bailey: It’s always quite surprising and unexpected. We’re constantly focused on creating music and the artistic side of things. Amid our busy schedules, we occasionally catch glimpses of fans’ reactions, whether in person or online, and it’s always astonishing to witness the love and support.
What message did you aim to convey with this EP?
Tarzzan: We prioritized our progress and the music itself over the end results. In terms of the message, ALLDAY PROJECT embodies that message.
This represents a significant moment in your careers; how did you feel about approaching your debut EP?
Bailey: We all entered with a mutual understanding to remain open to anything. We embraced all creative and technical possibilities. Whatever it was, we decided to experiment and try everything. Some of our music and performances worked, and some didn’t, but we were ready for that journey.
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What was the day like on set filming the ‘LOOK AT ME’ music video? The choreography is so energetic and the concept is intriguing.
Annie: Filming the choreography came during a particularly busy period for us. Learning everything in a single day and having to shoot was daunting. However, Bailey figured it out and taught the rest of us, ensuring everyone, including the dancers, knew the choreography. When we saw the footage on the monitor during the shoot, we were all amazed, thinking, “How did we manage to pull this off?”
Even in our music videos, we aim to represent the essence of ALLDAY PROJECT. Of course, we all want to look cool, but we also think about how we can approach things differently, making the viewer feel connected to what we are trying to express.
The ‘LOOK AT ME’ music video has numerous interpretations. Even while shooting, we weren’t entirely sure how it would turn out, which is apparent in the video.
If you didn’t know how it would end up, it must have been exciting to anticipate the fans' reactions?
Annie: Working with the director for that particular video [Rimayoon], whom we also collaborated with for our FAMOUS music video, was great. She uses a lot of CGI, so during filming, we often were unsure how each shot would look when incorporated. When we watched the first cut before its release, we were all blown away and thought, “Wow, that’s incredible!” It’s always enjoyable for us to see the final product.
While it may be challenging to articulate, how would you express what ALLDAY PROJECT represents?
Annie: As you mentioned, it’s difficult to define. We’d like to consider ourselves as undefinable, which is somewhat humorous. The core idea is that we don’t want to confine ourselves; we aim to challenge ourselves, even if that means facing failures at times. Some endeavors may not pan out, but we consistently seek new experiences, preferring to push against stereotypes and boundaries, which is what we hope to convey to our audience.
Is that why you believe you’ve resonated with the younger generation so meaningfully?
Tarzzan: For me, it’s simple to explain. Each member is like an Infinity Stone in Thanos’ gauntlet. Together, we can transform the world. I refer to ALLDAY PROJECT as “The Gauntlet.”
Bailey: It’s a project. While we develop as individual artists, our collective dynamic creates an ongoing project.
That’s fascinating. I was curious about how you've adjusted after experiencing so much success in such a short time. It’s interesting that you refer to it as a “project.” Does that alleviate the pressure since there’s no final goal, and you’re continually evolving?
Bailey: That’s a significant part of our identity and what we want to represent as artists. Instead of setting a specific goal
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ALLDAY PROJECT engages in their inaugural European interview with CLASH to talk about their self-titled debut EP, challenging stereotypes and pushing limits, and