The Cribs – Marketing a Feeling

      The Cribs were once regarded as the UK’s most beloved cult band. As purveyors of lo-fi punk, they create a sound that feels unrefined, anthemic, and filled with emotion. The Wakefield trio stands out as one of the most reliable indie acts from Old Blighty.

      With their ninth release, 'Selling A Vibe', it’s evident why they garner such affection. This time, they present a particularly introspective and contemplative perspective. Nevertheless, the music retains an infectious raw energy characteristic of The Cribs.

      Recently, twins Gary (bass/vocals) and Ryan (guitar/vocals), along with their younger brother Ross Jarman (drums), have faced some challenges. Following management disputes after their 2017 album '24-7 Rock Star Shit', they questioned whether to continue. However, 2020’s 'Night Network' marked a triumphant return, earning critical acclaim, but the aftermath presented new difficulties.

      Consequently, the pandemic separated the brothers across different sides of the Atlantic, once again casting doubt on the band's future. Yet, they persevered, navigating the tricky waters of transatlantic collaboration. On 'Selling A Vibe', while they don’t completely overhaul their sound, they embrace a more open and vulnerable approach.

      Where past albums focused on individual experiences, this one is deeply rooted in brotherhood—a heartfelt tribute to family. As always, the melodies remain catchy and singalong-friendly. This is particularly evident in ‘Summer Seizure’, which tells a story of love, tragedy, and self-acceptance, balancing between somber and light-hearted. The dreamy riffs, rich synth layers, and vocal harmonies elevate this track to one of the album's highlights.

      Similarly, ‘A Point Too Hard to Make’ is a raw, anthemic earworm that encapsulates everything that makes The Cribs great in just three minutes. True to form, they revisit their past: “Parts you played before / Don’t suit you no more / Oh, I’m sure that you know that it was my mistake,” Ryan sings, reflecting on the band’s cultural pinnacle in the 2000s.

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      Additionally, there’s much to admire throughout the album, both familiar and new. On one hand, tracks like the nostalgia-infused ‘Never The Same’ present an exhilarating toe-tapper with a catchy jangly-pop riff and a tight rhythm section. On the other, songs like ‘Looking For The Wrong Guy’ provide a lighters-in-the-air ballad centered on leaving the past behind and seizing second chances.

      While not every track has an immediate impact, appreciation often grows over time. The opener ‘Dark Luck’ has a slow, start-stop nature, whereas the fuzzy title track reveals its brilliance only after a few listens.

      Others, such as the bittersweet ‘Distractions’, are both catchy and touching. ‘Self Respect’ stands out immediately with its funky “Michael Jackson-type bassline” and captivating riff. To conclude, ‘Brothers Won’t Break’ beautifully weaves together a nuanced and heartfelt tribute to their sibling bond.

      The Cribs have journeyed through much to arrive here. Older, wiser, and more seasoned, 'Selling A Vibe' showcases the brothers as refreshingly thoughtful and confident, all while maintaining their raw, ready, and brilliant sound.

      8/10

      Words: Matthew McLister

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