The creative platform has introduced a collection of t-shirts, hoodies, keychains, and custom phone cases - all crafted by women.
On March 13, 2025, foundation fm showcased its latest collection, which is a reflection of its community-first philosophy, with all items hand-made by women.
Founded in 2018, foundation fm has created an environment that supports female-identifying talent and queer collectives from around the world. Now operating from its new East London base, FOUNDATIONS, the radio station enhances its diverse programming by sharing discussions that span both underground scenes and mainstream platforms. As the platform continues to expand into new areas, the past few years have seen the team create their own record label and host stages at various festivals, extending their vision through collaborations and an innovative merchandise line.
In this latest collection, foundation fm brings together a group of forward-thinking creatives. They first reveal a range of custom hoodies and t-shirts designed by aircrush, featuring vibrant colors achieved through airbrush techniques. The ‘jingle jangle’ keyring showcases the talents of Sienna Murdoch, Steph Metal World, and Gwynnie Naylor, and includes essential items like a bedazzled USB, a silicone scotch bonnet, a beaded wrist accessory, and a heart-shaped bottle opener. Additionally, loose change, chewing gum, and pull-tabs have been reimagined into a trendy phone case, a custom collaboration with resins available for various phone models.
As a proactive platform striving for change, foundation fm remains current, embodying a fun and sparkly spirit throughout its endeavors.
Explore the collection at foundation.fm or visit the store.
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As a reflection of its community-focused principles, foundation fm has released its newest collection, created by women artisans. Established in 2018, foundation fm has built