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DIY Label Highlight #4: Submarine Cat

DIY Label Highlight #4: Submarine Cat

      "I believe that great songs and exceptional shows are what truly matter in the end. Without them, content loses its significance!" What are some of the main difficulties faced when managing an indie label in the digital era? And what are the most fulfilling aspects? The primary challenge is cutting through the overwhelming noise. There is an abundance of amazing music available, making competition in the industry unprecedented. Nonetheless, I have a strong belief in the artists we partner with and their potential to establish their presence online. It’s undoubtedly challenging. We place numerous expectations on artists: it's not just about composing great songs and delivering impressive performances - bands are also now required to be content creators, and we strive to assist them in carving out their niche and developing their own unique voice for that. Ironically, I maintain that powerful songs and captivating shows remain fundamental. Without them, who would care about the content? The most gratifying aspects of working at a label are the moments, whether large or small, when you can see that fans are genuinely connecting with the artist. I was fortunate enough to witness ARXX perform at Glastonbury last year - the audience was ecstatic for them. They were experiencing a moment they had dreamed of for years. Observing their expressions, knowing they will likely cherish that memory forever, and being a small part of it… that’s when everything suddenly clicks into place.

      If you could re-release any classic album on Submarine Cat, what would it be and why? I believe everyone on the team would have their personal choices. I would guess that for Felix, it might be ‘Exile On Main Street’ by the Rolling Stones; for Darrin, it would likely be ‘Horses’ by Patti Smith; for Sophie, it could be ‘Three Cheers For Sweet Revenge’ by MCR; for Jas, it might be ‘Rubber Soul’ by The Beatles; and for Luca, it would be ‘Gemini’ by Wild Nothing. For me, though, it's a clear choice: ‘Is This It’ by The Strokes. I adore what that album signifies; it represents not only The Strokes but also LCD Soundsystem, Yeah Yeah Yeahs, Interpol, TV On The Radio… it’s not just one of the albums that shaped my musical tastes as a teenager, but it also symbolizes a whole movement. And I think that’s pretty incredible.

      As a label, if Submarine Cat were to have a new year’s resolution, what would it be? Definitely to host more live events! It’s one of our favorite activities, and we want to expand this year. Creating spaces where our bands, their fans, and friends of the label can build a community is extremely important to us. We’ll once again have stages at Sound City and The Great Escape, but we’re also launching a series of label parties in London and other European cities. The first one is scheduled for Saturday, March 22nd at Supersonic in Paris, featuring Home Counties and She’s In Parties - we truly can’t wait! To learn more about Submarine Cat, visit submarinecat.com.

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DIY Label Highlight #4: Submarine Cat

A monthly emphasis on the essential components of the exciting new music scene.