AlphaTheta, the team behind the Pioneer DJ brand, has consistently aimed to create something substantial, aiding artists in every facet of their craft. It's not merely about fostering connections; it's about supporting individuals as they navigate hectic environments, helping to anchor their creativity to solid foundations.
Returning to IMS Ibiza for this year’s prominent Balearic event, AlphaTheta invites attendees to alleviate their stress, re-center, recharge, and rejuvenate their energies through a special series of events called The Art of Areté.
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This eclectic program features a blend of panels, workshops, and holistic gatherings designed to enhance performance while fostering emotional wellbeing and unlocking personal potential. The content focuses on nutrition, movement, mindfulness, sleep, and physical therapy.
The Art of Areté embodies long-held values upheld by AlphaTheta; the term Areté signifies the pursuit of “excellence” or “virtue.” Thus, The Art of Areté, developed in collaboration with AlphaTheta, provides a sanctuary at IMS Ibiza dedicated to comprehensive personal development within the arts and music industry.
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Event highlights include Stand On The Rim Of The Volcano – And Do Your Dance, a celebration of movement, music, and mental well-being led by German artist Patrick Mason. Higher States Of Consciousness features contributions from ANNA and Deer Jade, while Never Too Late – Re-Invention In The Music Business is a noteworthy panel showcasing insights from Bushwacka, Danny Whittle, Deer Jade, and Pete Tong.
Exploring deeper topics, The Art of Areté addresses issues such as the effect of music on neural oscillations, tinnitus, and responsible listening, along with strategies for managing health and hormones in the music industry, tips for preventing burnout, and emphasizing nutrition's significance.
These themes resonate at the heart of AlphaTheta as a brand – the name refers to specific brain states, with ‘alpha waves’ (8-12Hz) appearing when we are alert yet calm, while ‘theta waves’ (4-8Hz) manifest during meditation, relaxation, and the initial phase of sleep. Transitioning between alpha and theta modes leads to a ‘flow state’ – an intense mental condition where individuals feel fully immersed in their activities. AlphaTheta embodies this idea, symbolizing a state of being where individuals are closely connected not only to themselves but also to others. This is the same state artists and listeners often experience when they are fully engaged in music.
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Consistently prioritizing community, AlphaTheta's The Art of Areté includes un-networking drinks—sober, mindful networking featuring Sentia Cocktails.
This is merely a glimpse of the ambitious program, which will feature revitalizing morning wellness sessions such as mindful walking, a 5k island run club, yoga, and more.
IMS Ibiza takes place from April 23rd to 25th, and all The Art of Areté events are free for IMS delegates.
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Complete program:
STAND ON THE RIM OF THE VOLCANO – AND DO YOUR DANCE
MOVEMENT + MUSIC + MENTAL HEALTH
Patrick Mason (Artist; Germany)
Moderated by Chloe Lula (Artist / Senior Producer; Resident Advisor; USA)
HIGHER STATES OF CONSCIOUSNESS
ANNA (Artist; Brazil)
Deer Jade (Artist; Switzerland)
Moderated by Tensuhi (Vibrational Sound Practitioner; UK)
NEVER TOO LATE – RE-INVENTION IN THE MUSIC BUSINESS
Bushwacka (Artist & Psychotherapist – Listen Up Therapy; Founder; UK)
Danny Whittle (IMS Co-Founder; Chinois Brand Director; UK)
Deer Jade (Artist; Switzerland)
Pete Tong (Broadcaster / Co-Founder / BBC Radio 1 / IMS; UK)
Moderated by Carolina Tong (Ayurvedic Practitioner/ Nutrition Lifestyle Management; Brazil)
RHYTHMS OF THE BRAIN:
HOW MUSIC SHAPES NEURAL OSCILLATIONS AND SYNCHRONY
Julia Basso PHD (Director of the Embodied Brain Lab; Virginia Tech; USA)
THE SILENT EPIDEMIC:
TINNITUS, HEARING LOSS & LISTENING RESPONSIBLY
Āliyah Husna (Artist – THEMPRESS; UK)
Chris Goss (CEO, Hospital Records; UK)
Dr. James Schuster Bruce (LifeisLoud; UK)
Moderated by Seb Wheeler (Digital Strategist & Curator; UK)
THE HIDDEN FREQUENCIES:
NAVIGATING HEALTH & HORMONES IN THE MUSIC INDUSTRY
Angel Lee (Artist; UK)
Karen Newby (Author, ‘The Natural Menopause; UK)
Lynn Cosgrave (Board Member; Lady of the House / The Lyric Theatre; UK)
Moderated by Laila McKenzie (Founder; Lady of The House; UK)
PSYCHEDELICS, RAVE CULTURE & MICRO-DOSING
Dr. Anne Schlag (Head of Research; Drug Science)
Stephanie Karzon
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AlphaTheta, the team responsible for the Pioneer DJ brand, has consistently strived to create something concrete, aiding artists in all facets of their work. It’s