Joining Stone Island’s ever-growing community of creatives, pH-1 brings a relaxed and easygoing vibe to the summer. Filmed in the Italian sportswear brand's cool-toned camouflage, which is a unique blend of archival prints, the Korean-American artist is honing his skills by piecing together memories from his past over jazz-inflected hip-hop beats.
Over the last decade, pH-1 has developed a more melodic form of rap, eager to explore his strengths through experimentation. Collaborating with a diverse range of artists, including Junny, Hoody, Chung Ha, Whee In, and Yerin Baek, he showcases a mix of personalities that push their sound into new realms. Perhaps reflecting his upbringing spent between New York and South Korea, pH-1 approaches each new challenge with a strong and curious resolve, preparing to release his third full-length project with a confident flair.
As a key figure in Stone Island’s latest campaign, which was photographed by David Sims, CLASH spoke with pH-1 about his journey so far, discussing how self-expression through music, art, or fashion integrates into his daily life.
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Can you recall the first time music moved you, and what effect did that have on your pursuit of music as a profession?
I remember hearing John Mayer’s album ‘Room For Squares’ for the first time in middle school and thinking, “I want to learn to play the guitar and sing.” That moment prompted me to learn various instruments and join a band, which eventually led me to write my own songs.
Having moved to New York from South Korea in your early teens, how did you handle that transition? What advice would you offer your 12-year-old self now?
I felt sad about leaving my friends in Korea but was also excited to start anew in a foreign country. I was too young to recall the details, but my mom told me I often came home stressed from school because I couldn't communicate in the new language and faced teasing from other kids. If I could advise my 12-year-old self, I would encourage him to be more confident and pursue music earlier, as he certainly has talent.
Your lyrics switch between Korean and English. Do you think each language reveals a different aspect of your identity?
Definitely. When I speak Korean, I tend to choose my words carefully and be more mindful overall. Conversely, speaking English feels more authentic to me. This is likely because I grew up with English, which lacks honorifics, allowing me to express my true intentions more freely.
Can you describe your creative process in developing your own sound? How would you explain your music to someone who hasn't heard it before?
I would characterize my music as hip-hop that heavily blends R&B, pop, and jazz. I incorporate a lot of melodies and harmonies because that’s the music I grew up listening to. My focus is on crafting well-balanced and easy-to-listen-to songs rather than simply showcasing my rapping skills.
Who were the significant influences that guided you in those early stages?
I began rapping thanks to my best friend, Taylor, who introduced me to Korean hip-hop artists like Drunken Tigers, Joosuc, Verbal Jint, and Epik High. We constantly sought new music to analyze their compositions, flows, and lyrics because we were eager to improve. As for the rappers who inspired my style, I looked up to Big Sean, J. Cole, Meek Mill, Wale, Drake, and Mac Miller.
What do you value in a collaborator? Do you find this varies between music and fashion?
I mainly select collaborators based on their vocal tones and the unique character they bring to a song. I enjoy working with artists who have their own distinct personalities and sounds for better synergy. In fashion, I appreciate people who know their style rather than just following trends, as it makes me respect them more as creatives.
How has your clothing and style influenced your self-expression?
I believe that my style reflects how I make music and who I am as a person. I prefer not to be overly flashy, which is why I keep my outfits simple while incorporating a few standout items to enhance the look. Similarly, in my music, I aim for a more straightforward yet elegant style rather than showcasing my skills excessively. I find beauty in thoughtfully executed simplicity.
Can you recall the first time you started experimenting with your fashion and what that unlocked for you?
I was always somewhat into fashion from a young age. I remember trying out different styles, like mismatched layers and hanging my belt strangely. Looking back, those outfits weren’t great, but I value the exploration of my curiosity in fashion, which is what truly matters.
Before your partnership with Stone Island, what associations did you have with the brand?
I associated Stone Island with durability and a dedicated fan base that feels almost cult-like (in a positive sense). Now that I have learned more about their heritage and unique technologies that create such durable clothing
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Joining forces with Stone Island’s continually growing community of creatives, pH-1 brings a relaxed, easygoing vibe to the summertime. Filmed in Italy