Perhaps The Cure is the solution.

      This year, Zuckerberg is set to earn $200 billion in advertising revenue from people, artists, and creators. Take a moment to absorb that. Two. Hundred. Billion. Dollars.

      It's not for curing cancer, addressing climate change, or alleviating the mental health crisis affecting our children. It's for selling our attention, packaging our creativity, and monetizing our lives without giving us anything in return.

      Most people find it hard to even comprehend what one year's worth of Zuckerberg's $200 billion revenue represents. It feels abstract and unattainable. So let me clarify.

      With that amount, every child on Earth could be fed and educated. We could plant over a trillion trees, create mental health support systems in every community worldwide, and lift millions out of poverty. In one year, on one platform, one man achieves this.

      And he keeps it all. But what if that wealth, generated by us, was shared with us? What if we could harness the collective power of 2 billion people instead of merely extracting it? That’s the idea behind WeAre8—the platform aimed at reversing the flow. It seeks to restore people’s voice, value, and place in the ecosystem. To serve as an alternative.

      Because if we could unleash $200 billion a year… If we could rally the collective small acts of 2 billion individuals… Then perhaps, just perhaps, there is hope. For isolation, disconnection, burnout, grief, and the overwhelming sense that the world is too broken to mend.

      So perhaps… The Cure is indeed the Cure. The other day, I played ‘A Forest‘ and simply wandered. Into the trees. No phone. No performance. No feed. Just rhythm. Breath. Bark. Earth. And suddenly, I felt found instead of lost. Not within someone else’s algorithm, but in the calm, in the soil, in the understanding; ‘Come closer and see, see into the trees.‘

      The Cure never shouted. They swayed. They whispered with reverb. Their music wasn’t desperate, it was defiant. It taught us that sadness is sacred, that beauty can be fragile, and that healing isn’t instantaneous; it comes in layers. Like leaves. Like sound.

      “Pictures of You” isn’t merely about memory; it’s about longing. “In Between Days” explores the feeling of being torn between who we are and who we were. “Disintegration” reflects on falling apart and recognizing that perhaps it was necessary. So what if we truly listened?

      To ourselves, to the Earth, and to the hidden pulse beneath all we've overlooked in our pursuit of more. What if we ran into the trees instead of diving into the feed?

      Because maybe the true remedy isn’t more content—it’s connection. Not more speed, but stillness. Not endless growth, but shared development. At WeAre8, we've initiated something different. We redirect advertising funds from tech giants to ordinary people, the planet, and creators. We promote care, presence, action, and authenticity.

      It’s small, but it's genuine, rooted, and expanding. We don’t need another billionaire. We need a billion people making better choices. So here’s to that quiet revolution, to everyone who has felt invisible in the noise, and to those who run into the forest and finally hear their own voice.

      Run into the trees and listen. It’s not too late; we are the cure at WeAre8.

      Words: Zoe Kalar