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SME Is Paving The Way For Black British Creators

SME Is Paving The Way For Black British Creators

      The first time I encountered Josh, my hands trembled. It wasn't due to his intimidating presence, but rather because the allure of a complimentary lunch and a small amount to offset travel costs had pulled me into an audio production class, culminating in an eight-minute presentation. At that time, public speaking felt like my personal nightmare, but I recognized I had to challenge myself to conquer that fear.

      What I was unaware of was that Joshua Ryan, the CEO of Silver Music Entertainment, was part of the audience. He possessed a unique blend of talent development and a keen ability to identify it. That eight-minute piece resulted in my inclusion in the world of SME.

      As Silver Music Entertainment celebrates its fifth anniversary, Joshua Ryan reflects on a journey stretching back decades—beginning as a teenager at BBC Radio 1Xtra and evolving into a crucial source for new talent. In doing so, he founded a company that has been instrumental in shaping the voices within Black British music culture.

      "We're always busy focusing on the next step, so pausing to recognize what we've accomplished—that we’ve created something—is a truly beautiful moment. It’s thrilling to share this with friends, family, our engaged audience, clients, and the team," he explains, crediting a strong faith as a guiding influence on his path.

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      Five years ago, just prior to the COVID-19 pandemic, Josh established SME. The concept was straightforward: to leverage his existing skills and network to create a hub where artist management, radio, podcasts, playlists, and TV production could intersect. The goal was to create a platform for artists—particularly Black artists—where development was a fundamental priority rather than an afterthought.

      This commitment to development included a focus on narrating diverse stories and creating career opportunities for young, Black, and marginalized groups. "I love nurturing talent. I've seen numerous presenters, actors, and models begin their first radio job, podcast, or TV role, and I cherish being a part of their journey to reach their goals, explore their potential, and connect with new audiences."

      From Seani B’s Dancehall to Kenny Allstar’s Rap Show, DJ Edu’s Afro Sounds, Casskidd’s Alternative Selection, and Chuckie’s R&B Slow Jamz, Silver Music’s influence is evident in some of 1Xtra's most legendary shows. Josh fondly recalls his beginnings at 1Xtra during a time of excellence and openly praises the individuals he's collaborated with, many of whom significantly impacted his career and life. Notably, Janine Kempadoo, who transitioned in 2023 to lead production as the CCO for SME after a significant tenure at the BBC.

      "Janine Kempadoo gave me my first radio opportunity. I was part of a BBC London scheme where we received passes and training. My pass allowed me access to the 1Xtra building." With about three years of experience, including teaching radio, he had accumulated a reputable CV. "I had a blue folder. I arrived at the building, already familiar with security, who let me in. I didn’t know anyone inside. I was just a kid wandering around this vast media organization."

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      A quick stop at the printer led him to cross paths with Janine after someone called her name. As a listener of her breakfast show, he felt compelled to introduce himself, and she took him under her guidance. "I started distributing my CVs, and one of the executives, Ruby, asked for my feedback on the shows." Ruby Mulraine was crucial in advancing his career, and this experience not only provided him with connections but also allowed him to meet one of his idols. "I met Trevor Nelson, which was a huge deal for me. Eventually, I was escorted out by security." He laughs at his youthful exuberance, then adds, "Janine kept in touch, and when I turned 18, I was invited to shadow someone, and then they offered me some shifts. I’ve been there ever since."

      "Integrity is vital too. I don’t want to misrepresent anyone. Being of dual heritage myself, I believe it's crucial that we accurately represent culture, social class, and identities. They need to be portrayed properly."

      A prime example of this is their collaboration with Big Narstie on his BBC Three online program, ‘Let’s Settle This: Big Narstie Will See You Now’. From his barbershop in Enfield, Narstie tackled major debates and resolved the personal issues of everyone from local workers to VIPs. The show built upon his existing work but was crafted to allow him to showcase different facets of his personality.

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      One of Josh's proudest accomplishments? The Black Filmmakers Curriculum, developed in partnership with Netflix and BBC Radio 1Xtra, which inspires leading Black talent both behind and in front of the camera. "I would love to revive that initiative. We had 120 participants, and I've encountered young individuals in various

SME Is Paving The Way For Black British Creators SME Is Paving The Way For Black British Creators SME Is Paving The Way For Black British Creators SME Is Paving The Way For Black British Creators

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SME Is Paving The Way For Black British Creators

The first time I encountered Josh, my hands trembled. It wasn’t due to him being an especially fearsome presence, but rather because of the unexpected prospect of a complimentary meal.