"Creating the album enabled me to work through my experiences... Having it exist in the form of songs feels like validation."
Amie Blu was raised in a musical environment; it was an integral part of her upbringing in Bromley, South East London. The living room served as an informal studio where Amie and her brother played the drums, guitar, and piano. “Piano practice was mandatory,” she laughs, recalling how she would move the clock hands forward whenever her father left. “But everything else; singing, writing… has always felt natural.”
At the age of six, Amie started to play with melodies, and by her teenage years, she was seriously crafting her own songs. The music collection of her parents provided the initial soundtracks; Biggie and Tupac, Eminem, Justin Timberlake, and Alicia Keys filled her mother’s speakers. At 15, a friend introduced her to FKJ’s 'Vibin' Out'. “That song completely altered my musical exposure,” she remembers. “Suddenly, I was discovering COLORS shows, Daniel Caesar… it felt like I finally uncovered music that resonated with me.”
Her two EPs, '5 for U' and 'crumbs in my bed,' showcased her as an artist unafraid of authenticity, but her debut album, 'when all Is said and done,' carries a different significance, blending the intimacy of her previous work with the focus of an artist grounding herself. Written in the South of France with longtime friends and collaborators, it turns what she describes as “one of the worst years of my life” into a gentle inquiry of sadness, resilience, and hope. “Creating the album enabled me to process,” she says. “Having it exist as songs feels validating.”
Amie takes great care with her performance, frequently discussing with her singing instructor how meaning influences her delivery. “What message am I trying to get across? What emotions do I want to elicit in people? Those thoughts were always present,” she notes. The outcome is a voice that documents grief candidly without sinking into despair. Fans have deeply resonated with that honesty: one has her lyrics tattooed, while others reach out to tell her how her music relates to their experiences. “I write very specifically about my life,” she contemplates, “so it’s fascinating to see how others connect it back to their own. Sometimes I'm left wondering, are we living the same life?”
Her visual identity, crafted with collaborator Alistair Mcveigh, enhances her personal narratives with dreamy aesthetics. “Visual identity is incredibly important,” she asserts. “It distinguishes a singer from an artist.” That same clarity influences her approach to the music industry. With her experience in A&R and publishing, she shares, “It taught me to interpret nuances, advocate for myself, and navigate business.”
The album's final track, 'where there’s a will there’s a way,' pays tribute to her trusted co-writers—all named Will—a nod to survival and a farewell to the past. “It feels like a conclusion,” she reflects. “Like neatly folding your clothes into a suitcase and departing.”
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Words: Gabriella Ofo
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Amie Blu was raised in an environment rich with music; it was an integral part of her upbringing in Bromley, South East London. The living room served as a